“The growth in loyalty program membership has had a more positive impact than many hospitality brands would have imagined in a mature market,” said Claude Guay, President and CEO of iPerceptions. “Loyalty programs have taken on a life of their own, not only stimulating visitor’s intent to return to the website, but in also keeping brands at the top of mind when making travel plans.”
Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/11/18/prweb8007565.DTL#ixzz15gpY2Z5u
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