“…Marketers can’t simply create a Google+ account and be done with it, however, she said. Similar to Facebook or Twitter, the platform needs a constant stream of fresh content
…Online marketing should be as transparent as possible, Gutman said. Better to be honest and upfront than to fool guests at point of purchase and have them tweet their discontent when they arrive on property…”
GLOBAL REPORT—With the new year comes new strategies, and the evolving arena of social media is no different.
 The ultimate goals of those strategies, however, remains the same, said Daniel Edward Craig, founder of online reputation management firm Reknown and moderator of the webinar “Top social media strategies for 2014,†hosted by ReviewPro.
The first of those objectives is to increase brand awareness. The second is to enhance guest satisfaction. Last but not least is to drive revenue.
To help hoteliers reach them, Craig and his panel shared 10 social media strategies to adopt in 2014.
For more:Â http://www.hotelnewsnow.com/Article/12811/10-social-media-strategies-for-2014
