Hospitality Industry Technology Update: “Tiered Wi-Fi Emerges as New Industry Model”

“…major hotel companies that have offered free Wi-Fi for several years at limited- and select-service brands have recognized that free basic Wi-Fi is indeed now a consumer expectation. Wifi In response, they have begun developing tiered offerings that satisfy customer demands while also leaving open the possibility of revenue for premium service….” 

After seeing complimentary Wi-Fi service become ubiquitous at limited- and select-service hotels, owner-operators of full-service properties are now facing growing pressures from consumers and brands to provide a tiered program that features free, property-wide basic service while charging for premium broadband access.

 “What we’re seeing now is more brands responding to consumer demand, because there has been a clear indication from consumers that basic connectivity is something they now expect us to provide (at no cost),” said Bill DeForrest, president and CEO of Chicago-based Spire Hospitality, which manages 22 properties including two full-service hotels under the Hilton Hotels & Resorts brand.

For more: https://www.hotelnewsnow.com/Article/13509/Tiered-Wi-Fi-emerges-as-new-industry-model

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