“…Companies are vacuuming up data to make better decisions about everything from product development and advertising to hiring.
In their 2012 feature on big data, Andrew McAfee and Erik Brynjolfsson describe the opportunity and report that “companies in the top third of their industry in the use of data-driven decision making were, on average, 5% more productive and 6% more profitable than their competitors†even after accounting for several confounding factors…”
Not a week goes by without us publishing something here at HBR about the value of data in business. Big data, small data, internal, external, experimental, observational — everywhere we look, information is being captured, quantified, and used to make business decisions.
Not everyone needs to become a quant. But it is worth brushing up on the basics of quantitative analysis, so as to understand and improve the use of data in your business. We’ve created a reading list of the best HBR articles on the subject to get you started.
For more:Â http://bit.ly/1kcQXa5
…Once hackers identify an easy target, they can install their own codes on the back-end of the hotel website. For instance, they may switch the booking widget so that it brings customers to a copy of the hotel’s website and then the booking is subsequently made through a third party…”
