The key lies within providing a balance between introducing new technology and relying too heavily upon it. 
Technology that is implemented to make a guest’s stay more convenient and interesting is definitely a worthwhile investment.On the other hand, technology and gadgets that are incorporated just to seem swanky and impressive are just another type of gimmick; in essence creating a hotel with a ‘technology theme.’
Technology often progresses faster than consumers can keep up, and small boutique hotels as well as big chain hotels are plying tech-savvy travelers with all sorts of gadgets and goodies to keep them interested. However, where is the line drawn between defining your hotel brand and just keeping up with a trend?
Does the Technology Add Value to your Guests?
(Not so much in these cases)
Hotels like the Aria Resort & Casino in Las Vegas have used technology to make their rooms more futuristic and, supposedly, more comfortable. When guests enter their room the curtains open, music plays and the climate control switches on. Preferences are even stored for their next visit. Thank goodness, because I’ve always found flicking the lights on as I come into my room and turning the AC up from low to medium a really arduous task.
Hotel 1000 in Seattle has rooms with built in infrared sensors to detect body heat, therefore the staff can know automatically that guests are in their room and that they shouldn’t disturb them. They also have a “virtual golf club†which uses advanced technology to analyse your golf swing before you head out into all that pesky fresh air and play on a real golf course instead. No one enjoys doing that.
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