Monthly Archives: August 2015

by | August 26, 2015 · 8:35 am

Hospitality Industry Management Update: “Airbnb Casts a Long-Term Shadow”

“We need to embrace the technology,” he said. “We can choose to work with them, which we didn’t want to do with (online travel agencies) at one point20150818_hdc_altaccom.Let’s learn from that lesson.” Cox said there are obvious lessons that can be learned by how Airbnb does business.

These are happy days for the hotel industry, so why does it seem like the only thing anyone wants to talk about is the shadow cast by the black cloud of the sharing economy?

Airbnb represents a significant threat in the eyes of many hoteliers, including those who spoke at the “Alternate accommodations: The demand bandits” panel of the 2015 Hotel Data Conference.

“We definitely see Airbnb as a big threat,” said Kurien Jacob, chief revenue officer of Highgate Hotels. “We come across that in every single meeting we have.”

Jacob said the preponderance of Airbnb hosts in New York City, coupled with that market’s well-publicized supply issues, has worked to drive down rates.

“Airbnb is so well known internationally, so it’s not just a problem domestically,” Jacob said. “So we’re seeing (international travelers) coming into the city and staying with Airbnb.”

For more: http://bit.ly/1EWeZNz

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by | August 14, 2015 · 9:56 am

Hospitality Industry Risk Management Update: “Bedbugs: A Nightmare for the Hotel Industry”

In order to mimic the way bedbug information would be discovered in real life as travelers booked hotels online, Penn explained, the information about bedbugs required a couple extra clicks from the participant.lead_960 They found that bedbugs were at the top of people’s lists of concerns when picking a hotel. Further, if an actual bedbug was found—participants reported it as the number one reason they’d leave the hotel immediately.

In 2010, it seemed all but impossible to escape bedbug infestation and paranoia in New York City. Almost everyone knew someone that had to deal with them; I remember guilt-ridden conversations of how to politely escape social gatherings at the homes of friends who had had them.

That year was the peak of bedbugs in New York. The Department of Housing Preservation and Development reports that infestation cases have been falling since then; last year’s case number—2,268 —is less than half of what it once was.

Nevertheless, bedbugs are still a huge concern for the hospitality industry.  The reason isn’t merely the bugs themselves, but how travelers choose their accommodations these days: online, guided by the reviews of their fellow travelers. And those online reviews can do real damage to a hotel if there is just the slightest hint of a bedbug infestation.

That’s the finding of three researchers—Michael Potter, veteran entomologist, and agricultural economists Jerrod Penn and Wuyang Hu at the University of Kentucky—who teamed up to look at the economic impact of bedbugs for the hotel industry. Their forthcoming report was funded by Protect-A-Bed (a company that makes mattress protectors), and it shows that bedbug reports lowered the value of a hotel room by $21 for leisure travelers and $38 for business travelers.

For more: http://theatln.tc/1J4SMxO

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by | August 12, 2015 · 11:03 am

Hospitality Industry Technology Update: “Are You Ready For EMV Card Adoption?”

Current standard-issue American credit cards store personal information in a magnetic stripe on the back of the card. EMV cards, however, store information on a secure computer emv cardschip,which generates a one-time-use security code for every transaction, making counterfeiting virtually impossible, according to the EMV Migration Forum, a consortium of industry players that support EMV chip implementation across the United States. 

Credit card security is a topic top of mind for any business that processes consumer payment data, and this October the stakes for U.S. businesses—including hotels—to comply with the latest wave of payment security will get higher.

It’s all part of a continuing wave for the United States to widely adopt EMV chip credit cards, which reduce counterfeiting and card fraud, but which require hardware and software upgrades on the part of the party processing the payment.

Beginning in October, new compliance language will shift the burden of liability for some types of fraudulent credit card transactions away from banks and ultimately on to merchants. Hoteliers who know these new liability burdens and are actively implementing technology upgrades to read these new cards will come out ahead, legal and technology sources said.

Knowing the reasons behind the change and the implications of noncompliance will help hoteliers make a seamless transition, sources said.

For more: http://bit.ly/1NavP2i

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by | August 7, 2015 · 10:18 am

Hospitality Industry Management Update: “Hotel Owners Can Get More Green by Going Green”

When looking for the smartest ways for your hotel to implement resource and money-saving updates, reach out to a consultant who can help you determine the costs, returns,Tap with dripping waterdrop. Water leaking, saving. and impact that going green will have your business specifically. It can be overwhelming, but remember that one small change at a time will add up to a lot of savings over the long run.

Reduce, reuse, recycle. It’s a phrase we’re all well-acquainted with, and for good reason. The earth’s natural resources that we depend upon are finite, so the advice is simply to use them wisely. Even if you don’t consider yourself an eco-focused person, it just makes good practical sense to be resourceful–whether it’s in vogue or not.

The best part about wasting less resources, though, is wasting less money. Wasting less money is having more of it, and because the nature of hotels requires the use of a lot of water, energy, food, and other materials, hotel owners have an incredible opportunity to save a lot of money by being more resourceful.

Save money, help the planet–these aren’t the only benefits. Taking responsibility for the way your business uses the earth’s resources reflects well upon your brand and becomes part of your company culture. Your business can effect positive change in the world!

Below we review three areas that are full of opportunities for savings. Some of the ideas do require an upfront cost but will pay for themselves in savings. Remember to look into opportunities for rebates and tax credits when considering the cost of efficiency updates as well.

For more: http://bit.ly/1INnQlt

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by | August 5, 2015 · 11:13 am

Hospitality Industry Technology Update: “How to Use Reviews to Size Up the Competition”

One of my panelists (he who cannot be named) brought up an interesting tactic to help hoteliers size up the competition and see how they’re delivering on the guest experience.hotel website Have you ever thought about really digging into TripAdvisor’s “star” reviewers’ reviews? That’s a mouthful. But it’s an interesting way to look at what your hotel might be missing the mark on.

As our readers might know, Hotel News Now is deep in the throes of the beast that is the Hotel Data Conference. Leading up to the event, which kicked off last night, we pulled the data, assigned stories and called our panelists. (Shameless self-promotion: Hear me moderate the panel titled “Online, offline: Keeping your reputation intact”).

While this is only my second time moderating a panel, I have to say I’m really excited about this one. Why, you ask? Well, I’ve had the pleasure of speaking with each one of my panelists via phone about how the discussion will go. Let’s just say we’re all on the same page when it comes to giving you some concrete examples of how your hotel can better manage its reputation.

I don’t want to spoil all the fun, but I wanted to give you all a preview of what to expect during the panel, which will take place right before lunch on Thursday, 6 August. OK, enough of the self-promotion. Hopefully I’ve already wooed you.

For more: http://bit.ly/1T3M9kT

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by | August 3, 2015 · 9:34 am

Hospitality Industry Technology Update: “Company Uses Technology to Reduce Hotel Noise”

Given that studies have shown an increase in a hotel rating can correlate to an increase in the all-important average daily rate for a property,hotel noiseit’s no wonder why the hotel industry is trying to find ways to anticipate guests’ needs before they have time to bring it to the attention of hotel staff.

In a busy, bustling world, noise can be a problem for both hotel guests and hoteliers.

One company, Quietyme, has set out to reduce noise and cut down disturbances with the help of advanced technology.

Quietyme — founded in 2012 in Madison, Wisconsin — uses sensors to pick up the decibel levels of locations. Sensors can be placed in individual rooms and are connected via an electronic network. The sensors not only pick up the origin of high noise levels, but also indicate which particular rooms within a property are affected, based on each room’s decibel level. Reports are then sent to hotel staff either via mobile device or through the main hotel system.

Huey Zoroufy, COO of Quietyme, said the technology was originally designed for apartment managers, who used it to both monitor noise levels and curb property damage associated with high noise levels.

For more: http://bit.ly/1IeSGGy

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