“Mobile increasingly will be at the heart of consumer-branded interaction and offers a plethora of opportunities for customization, communication, promotion, and loyalty. 
The new reality is that tablets, iPads, smartphones, and wearable tech empower guests to travel and do business the way they want to do business. And if hotels aren’t on these devices, there’s a good chance guests won’t be doing business with them.
If you’re looking to get your guests’ attention, smartphones can be a good place to start. More than ever, guests are turning to mobile devices like these to research travel, book rooms, and interact with brands. From receiving instant directions to the hotel when the plane lands to requesting a bike to tool around town, tech-savvy guests can now cover their needs and desires with a finger tap or even a voice command. To catch the attention of the modern guests, however, hotels need to develop the right backlit content to run on these mobile devices.
No hotel company understands better than Starwood Hotels and Resorts. “People check their mobile devices every six minutes,†says Starwood President and CEO Frits van Paasschen. “We can say ‘welcome’ when a guest gets off the plane in New York, Dubai, or Shanghai. ‘It will take you 45 minutes to get to the hotel. Can we have your favorite drink ready?’ That ongoing dialogue didn’t exist before mobile technology. Ultimately, being able to have direct conversations with their favorite brands is what people are expecting.â€
For more:Â http://bit.ly/1rlLgKw
