Hospitality Industry Technology Update: “How Technology is Changing the Hotel Concierge”

Marriott International’s Renaissance Hotels has adopted a hybrid approach that combines technology and personal service: a global hospitality program called “Navigator” that provides guests with resources allowing them to be “in the know” and to discover a destination’s hidden gems

The role of the hotel concierge might never disappear entirely, but advancements in technology (and changing attitudes from the guests who use it) are supplanting the need for human contact in many hotels around the world.

“The current role of the concierge is to provide information and services to guests,” said Kevin Murphy, chairman of the Hospitality Services Department at Rosen College of Hospitality Management in Orlando, Florida. “Their role will never diminish, but it’s going to be a much more specialized type of service that they’re providing.”

According to Les Clefs d’Or, an organization for professional hotel lobby concierges, there are 595 concierges wearing the group’s crossed gold keys insignia in the United States, a 14% increase since 2009.

For more: http://bit.ly/1zBaoMM