Hospitality Industry Technology: Hotel Management Must Look To Increase Service To Improve Guest Satisfaction Via Cell Phone Applications Such As “E-Butler”

The E-Butler program is actually a mobile app that is available from the iTunes app store for free.

• Guests can download it prior to arriving at the hotel and then once they arrive
• They can start communicating electronically with their butler.
• The app also features an “Insider’s Guide” from New York’s various personalities such as Vogue’s André Leon Talley, fashion designer Jason Wu, chef Alain Ducasse, architect David Rockwell and the Village Voice’s Michael Musto.
• They comment their favorite shops, restaurants and city landmarks
• If the guest wants to book one of these recommendations, they can do so directly through the E-Butler.

While the app is available to all to download, there are some restrictions accessing the butler–namely the app prompts all guests to enter their passcode, name, email and room number.

For more:  http://www.hotelchatter.com/story/2010/12/21/17165/533/hotels/ButlerLeaks_Messages_from_the_St_Regis_New_York_s_E_Butler