The Hotel Reputation Protection 2.0 policy will protect hotels against a range of common causes of brand damage such as death or permanent physical disability of a guest, food poisoning and outbreaks of Norovirus and Legionnaire’s disease.
The Willis-Kiln product will provide cover for lost revenue based on RevPAR figures. RevPAR is a performance metric used in the hotel industry to measure revenue per available room. The policy will also cover the cost of hiring a crisis management consultant following a potentially reputation damaging incident. Laurie Fraser, global markets leisure practice leader for Willis, said: “In the extremely competitive hotel industry, reputation accounts for approximately 30-40% of a business’s overall worth.
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