Tag Archives: Business Marketing

Hospitality Industry Management Update: “Increase Hotel Profits by Keeping Your Employees Happy”

Customers often base their spending behaviors solely on their perception of the service. This is particularly true in the travel industry. Happy hotel maid at work in hotel roomQuick and efficient check-ins, a welcoming and accommodating staff, honesty and brand reliability are essential. When combined, these ingredients create the ultimate recipe for profitability.

The hospitality industry is thriving, but with that success comes responsibility. Hotel and restaurant owners need good management practices in order to remain relevant and realize sustained profits. Effective management includes overseeing employee satisfaction. Research has shown that there is a direct connection between employee contentment and customer loyalty. This is why it is important to take an interest in each staff member’s happiness.

In an accommodation industry, the key to customer satisfaction is high-quality service. However, employees who are unhappy often lack the motivation to provide such service, which results in disgruntled customers. This trickle-down effect can adversely affect a company’s revenue. Studies have proven that the attitude of an employee is directly related to a customer’s spending. Essentially, happy employees create happy customers.

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Filed under Employee Practices, Hotel Employees, Management And Ownership, Risk Management

Hospitality Industry Technology Update: “How Much Bandwidth Does Your Property Need?”

Hoteliers need to know how the bandwidth is currently being used so they can prioritize different types of usage. Packet inspection equipment can help you figure out if guests are using the Internetbandwidth to download movie torrents or to make voice over IP calls, and then you can prioritize and make more bandwidth available for one activity over the other. “You don’t want to overpay for excess bandwidth when it isn’t necessary,”

Two years ago, BioMarin, a pharmaceutical firm based in San Rafael, Calif., called Inn Marin to book an offsite training session. This wasn’t unusual since the 69-room independent hotel is located eight miles up the road from the company’s headquarters. And with only 35 people attending, the meeting requirements were far from onerous. But there was one last-minute request that nearly caused Inn Marin to lose this booking. BioMarin needed an Internet connection that was six megabits per second (Mbps) or faster to allow 20 desktop computers to log into the corporate server in San Rafael. And the DSL line coming into the hotel was only capable of 1 Mbps down and 1/2 Mbps up. “I just about had a heart attack,” says Inn Marin General Manager Robert Marshall. “That’s when I realized that we couldn’t keep doing business like this.”

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology

Hospitality Industry Marketing Update: “Becoming Guest-Centric: Why Hotel Marketing Needs to Change”

At a time when guest-centric thinking has become critical for differentiating hotel brands,reinvent marketing hoteliers need solid information about guest preferences and behavior in order to deliver customer-centric marketing. By transforming not only their marketing efforts but their entire businesses in this way, hoteliers can deliver the value that today’s empowered guests crave.

Hoteliers: It’s not about you.

Is your marketing all about you? About how beautiful are your rooms, how delicious is the restaurant’s menu, how soothing are the spa services? All this may be true, but let’s be realistic: Your potential guests are hearing the same thing from every hotel.

There definitely is room for differentiation among hotel properties, and travel searchers yearn for it. Leisure and business travelers alike are usually undecided when they begin the online research process. Sixty five percent of vacationers and sixty percent of road warriors are considering multiple hotel brands when they begin planning. While most business travelers have a handle on the differences between hotel brands, sixty five percent of leisure travelers are unclear on hotel differentiation.

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Filed under Guest Issues, Hotel Industry, Hotel Restaurant, Management And Ownership, Social Media