Tag Archives: Customer Relationship Management

Hospitality Industry Technology Update: “Voyat Launches With $1.8M In Seed Funding For Social CRM Tool Aimed At Hotels”

“…For example, he would be welcomed to a property he had visited 20 times before and asked by the front desk if this was his first visit.Voyat The hotels had no knowledge of who he was or how often he had visited. Habbel believes this is due in large part to the impact of online booking, which has taken the customer relationship away from the hotel and given it to the third-party booking engines. Voyat is an attempt to return control of the customer experience to hotels…”

Voyat, a social CRM tool aimed at the hotel industry, came out of stealth today and announced $1.8M in seed funding from Metamorphic Ventures, Eniac Ventures, BoxGroup and several angel investors, including Brett Crosby, who was co-founder of Google Analytics.

Metamorpic Ventures is led by David Hirsch, who worked out of Google’s New York office for 8 years.

These Google connections should come as little surprise given one of Voyat’s co-founders, Benjamin Habbel, worked for Google from 2010-2012, serving for a time as Marissa Mayer’s chief of staff.

The product aims to bring the hotel industry into the 21st century by giving them more insight into hotel customer behavior both online and on-site. Habbel says the idea for the company was born out of his own frustration as a frequent traveler.

For more: http://bit.ly/1koFcQs

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Filed under Hotel Industry, Management And Ownership, Social Media, Technology

Hospitality Industry Guest Services Update: “Empowering Employees to Improve Guest Services”

“…By providing employees with the right tools, hotels can meet these needs while gaining customer loyalty. ‘By empowering employees with the right productivity and collaborative tools and using technology to collect, Image access and optimise data about individuals, hotels can not only strengthen their business model, but also provide an enhanced guest experience,’ concludes Jones…”

From the moment a guest enquires about a hotel, to the moment they leave the property, staff strive to offer patrons a seamless experience that differentiates their brand and fosters loyalty. In the past, this experience arose from the hotel’s ability to provide efficient and personalised interactions between guests and its staff.

But in today’s world, where mobile and online applications are increasingly replacing traditional face-to-face interactions, is it really possible for hospitality organisations to deliver a compelling personalised service?

For more: http://bit.ly/1uvktvU

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology