Tag Archives: Cybercrime

by | April 21, 2015 · 10:12 am

Hospitality Industry Management Update: “Hotels’ Lessons For Marketing to Multi-Generational Travelers”

“The marketing world is getting older and younger all at the same time but not in all the same places. The demographic picture is like a two-humped camel: a large group of Boomers (born 1946-1964)IMG_4934 and Millennials (born 1982-2000). The big opportunity for brands is strategically managing both of these groups at the same time. That applies to any number of stay occasions, including multi-generational trips together.

As summer inches closer in the U.S. so do the waves of grandparents and their families ready to relax and flex their spending power on vacations.

Multi-generational travel already has a strong showing at hotels and destinations around the world and if the 80 million people who will be considered older Americans by 2020 are any indication, this market will undoubtedly continue to flourish.

One Hotel’s Strategy 

Preferred Hotels and Resorts, previously Preferred Hotel Group, released the results of its national survey in December on U.S. multi-generational travelers. The findings emphasize that even though hotels need to think of this market holistically, the way properties communicate with the various generations should be differentiated.

“Millennials, for example, don’t want to feel like they’re being specifically marketed to,” said Lindsey Ueberroth, president and CEO of Preferred Hotels and Resorts. “This market stays longer and spends more. Grandparents are the ones who are paying for these vacations but it’s the millennials who are influencing where they’re going.”

For more: http://bit.ly/1yOELpK

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by | April 20, 2015 · 8:46 am

Hospitality Industry Management Update: “Getting Serious About Risk Management”

“To be successful, an organization must do a good job of communicating the importance of risk management, which should raise awareness and provide how-to information to employees.Employers must understand that educationrisk-management needs to occur in order to drive continual improvement and adoption of a risk management mindset. This communication should bleed through all levels of the organization in a consistently open and honest manner.”

Success in today’s complex business environment is greatly dependent upon workforce productivity. Creating a proper work environment—one that is safe and secure for employees, customers and data—is vitally important. It means minimizing downside risk and creating a risk management culture.

There has been an invigorated focus on enterprise risk management, the analysis of a broad spectrum of loss exposures that businesses often face. Executives need to be concerned about reputational damage, falling stock prices, shifts in customer appetites for products or services, and even currency fluctuations. In addition, businesses may be impacted by traditional insurance exposures. Some dramatic examples in recent years include:

  • Hurricane damage from Superstorm Sandy and other severe weather events.
  • The Ebola crisis that left a Dallas hospital reeling.
  • Recent cyberattacks on SONY Pictures, Home Depot, Anthem Inc., Target Corp. and the federal government.

For more: http://bit.ly/1DDRJ8w

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by | April 16, 2015 · 9:23 am

Hospitality Industry Conference Update: “Northern California Hotel & Lodging Conference”

norcal-banner590-2015

CH&LA and AAHOA have once again partnered to present the annual Northern California Hotel & Lodging Conference.  This year the event is moving back to the DoubleTree San Jose.  Each year this event gathers together over 300 hoteliers who enjoy the free educational seminars, updates on industry topics and to attend the trade show.

The show will include the usual abundance of networking opportunities, general session luncheon, and of course the trade show, the largest of its kind in Northern California.  Over 100 vendors will be eager to show off the latest industry products, many who offer special rates and discounts for this conference.  There will also be a reception in the trade show at 4:00 pm, with appetizers, soft drinks, no-host bar and lots of networking.

To get a glimpse inside one of our California Hotel & Lodging Trade Shows, click here.

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by | April 15, 2015 · 8:59 am

Hospitality Industry Management Update: “Attract Millennials With Millennials”

“I see folks around me in the hotel industry, and they’re bouncing between jobs.… When we are bringing on this staff, it’s important to show them there is this upward mobilityInforgraphic Attract millennials and there is a reason you should be here for more than two years,” he said. “I think that’s important and maybe this whole jumping around between jobs is getting a bad rap about loyalty.”

Front-desk associate or freestyle rapper? The two need not be mutually exclusive—particularly as operators seek “rock stars” to provide a more authentic level of service to guests who increasingly want that real experience.

Who better to know about what millennial guests, in particular, want than hoteliers who belong to that generation?

“I always harp on with my corporate staff, I want people at the front desk who have a rock-star personality,” said Ravi Patel, the 29-year-old president of Hawkeye Hotels.

He has just that in Del, a front-desk associate at one of Hawkeye’s hotels who dabbles in freestyle rap on his off days. Working alongside Del is another double-duty performer who spends part of his time as a bartender.

“These guys know exactly what it is to be really engaged with your audience,” Patel said. “So now whenever I see the surveys come in from that hotel, it literally names off, ‘Oh yeah, I talked to Del, and he told me what he does in Des Moines.’ It’s really capturing a different kind of associate as well and getting them to work for you.”

For more: http://bit.ly/1b3hlSV

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by | April 13, 2015 · 9:13 am

Hospitality Industry Management Update: “Survey Finds Social Media Boosts Hotel Occupancy by 2x”

“The hospitality industry has experienced the impact social media can have on their business, both positive and negative,online engagement but these findings allow properties to quantify the impact of taking action on reviews—and make it easier to justify additional investments in social media engagement,” said Aurelia Setton, Medallia’s general manager for hospitality.

Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t, according to a study released by Medallia. The study examines customer and business data from more than 4,400 hotel properties worldwide to understand and quantify the impact of social media engagement on a company’s revenue growth, customer satisfaction, and social reputation.

Results Overview
The study found a direct relationship between responsiveness to social media reviews and occupancy rate. Properties that responded to more than 50 percent of social reviews grew occupancy rates by 6.4 percentage points, more than twice the rate of properties that largely ignored social media reviews. These socially engaged properties also outperformed the hospitality industry as a whole, which achieved a 4.3 percent occupancy growth rate during the same period.

For more: http://bit.ly/1cphmkq

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by | April 10, 2015 · 8:40 am

Hospitality Industry Management Update: “Issues Loom For Keyless Entry in Hotels”

“At the moment, the complications might be magnified for multi-brand, multi-property operators piloting more than one keyless system from morekeyless-entry than one brand/vendor, but sources said that this somewhat disjointed approach may actually be preferable to a universal solution; at least until keyless tech is a little further along in its development cycle.”

As hotel companies across the industry begin to embrace keyless entry technology, they will also need to work out the challenges that go hand in hand with such integration.

Major conglomerates such as Hilton Worldwide Holdings and Starwood Hotels & Resorts Worldwide are continuing to conduct pilot testing across multiple properties and brands. Starwood is backing up the technology with a $15-million investment. After launching its SPG Keyless solution at select properties (Aloft Beijing; Aloft Cancun; Aloft Cupertino; Aloft Harlem; W Doha; W Hollywood; W Hong Kong; W New York-Downtown; W Singapore; and Element Times Square), the company is now installing SPG Keyless in 30,000 doors at all of its 150 global W, Aloft and Element hotels.

In the meantime, Hilton is pilot testing its own mobile-enabled room key technology at 10 U.S. properties. By year’s end, the company expects to offer the digital amenity at all U.S. properties of four brands: Conrad Hotels & Resorts, Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts and Canopy by Hilton. Looking ahead to 2016, Hilton will then deploy the technology at scale across 11 brands globally. Similar to the SPG Keyless solution, Hilton’s keyless entry platform is driven by the company’s branded mobile app. Hilton hopes the keyless system will drive usage of the app, which hoteliers can then use to drive incremental revenue through mobile devices. It’s a potentially major revenue source to sway hoteliers who might still be on the fence.

For more: http://bit.ly/1Fusi7x

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by | April 9, 2015 · 9:37 am

Hospitality Industry Technology Update: “Security Flaw In Hotel Wi-Fi Routers Could Put Devices At Risk”

“This is the second time in recent months that security researchers have warned of hotel Wi-Fi networks being a potential vectorWireless data security of attack for cybercriminals, providing a not-so-subtle reminder that individuals must be ever-vigilant regarding the security of their devices and access points.”

Cylance, a security vendor, says that its security researchers at the Sophisticated Penetration Exploitation and Research team (SPEAR) have uncovered a flaw in the InnGate Wi-Fi router commonly used by many hotels that could be placing the devices of guests at risk. According to Wired, the Cylance team reports, the vulnerability could threaten not just guests, but could also spread to the hotels themselves if hackers are able to compromise the router to allow them to access other parts of the hotel network. Cylance says this could potentially impact reservations and billing.

The vulnerability, dubbed CVE-2015-0932 gives an attacker full read and write access to the file system of an ANTLabs’ InnGate device, Cylance reports.  Cyber thieves gain remote access through an unauthenticated rsync daemon running on TCP 873, which then allows them to read and write unrestricted to the file system of the Linux based operating system.

For more: http://bit.ly/1yYJZK7

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by | April 8, 2015 · 8:59 am

Hospitality Industry Technology Update: “Exploring The Brave New World of Hotel Tech Amenities”

“The most powerful existing effect of digital technology on design, Jacobs told me, is the feedback loop of websites and social media that plays backtravel&leisure the success or failure of each design choice in real time, making it visible to the guest’s friends, and their friends, and their friends.”

Hotels are my favorite places to think and write, or simply to escape from reality, which is sometimes harsh. The hotels I am grateful for are run by sensitive, thoughtful people who provide the precarious balance of anonymity and personal care that I crave. I want privacy, interesting design, and also a place to be sociable or take a meeting for an hour or two without breaking the spell of being somewhere far away from home. I like camping out alone under the stars, in a nice room with a comfortable bed, a desk, and room service.

As human beings become switching stations for the digital signals coming in and out of our phones, the technological backwardness of so many hotels has become, for me, part of their charm. I take comfort in the fact that hotel rooms often double as museums of Jurassic technologies—the desktop landline that acts as a five-pound free weight, the dedicated button you must push to order room service, the DVD player for which you can rent actual DVDs. Still, the fear that the hotel experience I am dependent on might dissolve into the surrounding digital babble of Big Data and wearable gizmos and giant LCD screens doesn’t seem entirely unreasonable.

For more: http://for.tn/1JopkVV

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by | April 7, 2015 · 1:26 pm

Hospitality Industry Management Update: “4 Ways to Differentiate Your Hotel”

“If you can’t find anything fun that is truly local, then expand the circle of your list to include the county, the state or even the region in which your hotel is located.due diligence Then figure out how to inexpensively incorporate at least three of those items into your property.”

If you spend any time paying attention to trends in our industry, the buzz words you’ll likely come across include “unique,” “authentic,” “artisanal,” “sense of place,” “local,” “craft,” “experiential,” “discovery,” the latest iterations of “boutique” and “lifestyle,” and the single most overly and incorrectly used word in the English language, “curated.”

Today’s trend words all have one definitional element in common: They all are somewhat synonymous with “different” in one way or another. Guests are looking for different experiences in the different cities they visit, particularly road warriors. “Different” in that context doesn’t necessarily mean “better,” just not “the same.”

If this is not your year for a major renovation, and you won’t be turning your lobby into an experiential gathering place or your restaurant into an eclectic journey of discovery, there are still things you can do to be different and successful.

For more: http://bit.ly/1Ph7h84

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by | April 1, 2015 · 10:20 am

Hospitality Industry Management Update: “The Threat Most Hoteliers are Ignoring”

“That’s particularly true when hoteliers begin marking their competitive differentiation on price20150327_AirbnbNYC—the average price of an Airbnb listing in NYC hovers slightly above $200/night and is well below the average cost of a hotel room in, say, Manhattan.”

“Is anyone worried about Airbnb?”

Nary a hand was raised when Mark Woodworth asked that question from the main stage at the Hunter Hotel Conference. The head of PKF Hospitality Research had to peer into the sea of some 1,200 attendees, hand above his squinted eyes like a sailor gazing into a foggy horizon, to find any. There were maybe five in all.

“Well, I’m going to talk about it anyway,” Woodworth said.

He was right to do so. The peer-to-peer accommodations platform is a threat to both demand and rate. We’ve documented that fact time and time again. Hoteliers just don’t want to hear it.

This dismissive attitude is based on the fact that it takes a lot of Airbnb supply to truly steal share. To reach that mass, Airbnb needs a strong concentration of willing hosts in high-demand markets such as New York City and San Francisco.

For more: http://bit.ly/1CNEnao

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