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Hospitality Industry Risk Management Update: “5 Factors to Consider When Courting Spring Breakers”

“…Local ordinances and zoning laws could affect your business. ‘There comes a point when residents, business owners, and politicians no longer want those students there, and theyImage will start passing laws like in Daytona Beach or Fort Lauderdale to curb or even eliminate behavior,’ Laurie says. ‘Students will then go to a place where those rules don’t exist.’…”

From March through mid April, hundreds of thousands of college students flock to warmer climates for a weeklong escape from the winter doldrums and pressures of academic life. And while this time of year can bring a spike in hotel occupancy to popular vacation destinations across the country, the traditional spring break party does come with its fair share of challenges and risks for owners. John Laurie, director of the destination marketing and tourism practice at Bond Public Relations and Brand Strategy in New Orleans, shares five factors to consider when determining whether to court the next generation of spring breakers.

For more: http://www.lodgingmagazine.com/5-factors-to-consider-when-courting-spring-breakers/

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