Tag Archives: Digital Marketing

by | March 11, 2015 · 10:15 am

Hospitality Industry Technology Update: “The Growing Risk of Cyber Liability” (Video)

In the last two years, significant data breaches have affected well-known companies such as Target,cyber liability Home Depot, JP Morgan Chase and eBay — just to name a few. The issue has become so prevalent that President Obama issued an executive order in February 2013 to strengthen the U.S. cyber security framework.

In today’s society, we’re experiencing a steady increase in the number of users who utilize the Internet and technology each and every day. As a result, businesses are looking more to technology in order to stay efficient in their business practices. While technology is convenient in many ways, it also exposes businesses to cyberattacks.

According to the Poneman Institute’s Cost of Cyber Crime Study, there was an 18% increase in the number of cyberattacks in 2013, and a report by Symantec on internet security found that 61% of small and midsize businesses experienced a cyberattack in 2013. Hackers are constantly looking to disrupt business operations; hence, it is more important than ever to prepare organizations for potential security breaches.

For more: http://bit.ly/1MtrBRm

And for more how to best protect your property from a cyber security attack, check out the video below from Petra’s own P3 Risk Management Team.

[vimeo https://vimeo.com/121258482 w=500&h=281]

Petra Risk Solutions’ Loss Control Manager, Marco Johnson, offers a P3 Hospitality Risk Report – ‘How to Help Protect Your Hotel’s Computer Network and Information Systems’. 

P3 (Petra Plus Process) is the Risk Management Division of Petra Risk Solutions – America ’s largest independent insurance brokerage devoted exclusively to the hospitality marketplace.

For more information on Petra and P3 visit petrarisksolutions.com or call 800.466.8951.

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Filed under Crime, Employee Practices, Guest Issues, Hotel Industry, Management And Ownership, Risk Management, Social Media, Technology, Theft, Training

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by | March 10, 2015 · 10:13 am

Hospitality Industry Marketing Update: “Trends and Budgeting For 2015” (Infographic)

Click above to view the whole image!

Click above to view the whole image!

1. Mobile Presence

2. Local Presence

3. Social Presence

4. Content Marketing

5. User Experience

6. Paid Search Presence

7. ROI Analysis – Cross Channels

8. Understanding Your Customer Journey

For more: http://bit.ly/1Bnw44D

 

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Filed under Finances, Hotel Industry, Hotel Restaurant, Management And Ownership, Social Media, Technology

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by | March 9, 2015 · 9:27 am

Hospitality Industry Management Update: “Engaging Today’s Connected Travelers”

To improve the overall guest experience, hotels should leverage their unique position as a supplier, said Bernard Ellis, vice president of industry strategy at Infor Hospitality,Entertainment-620x330 a software provider. “You know more about your property than anybody else, so you can maximize that with things like early check-in and late checkout, room type, food and beverage—all based on looking at the guest’s past preferences,” Ellis said.

Hotels that establish meaningful relationships with guests can maximize revenue opportunities and increase customer satisfaction, travel industry experts said during the Digital Marketing Strategy Conference, which was hosted by Hospitality Sales & Marketing Association International in Manhattan last week. Here are some best practices panelists shared for using technology to engage with guests before, during, and after their stays.

Before They Arrive
Google’s industry head for travel, Tiffany Miller, said that during the pre-booking period, consumers visit 18 travel-related sites. “You have two and a half weeks to inspire the traveler to book your property,” she added. To make an impact, marketers should take creative approaches, like using celebrities or YouTube stars to boost engagement or allowing consumers to spread the message through self-generated videos.

For more: http://bit.ly/1NACu5k

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by | February 2, 2015 · 9:22 am

Hospitality Industry Technology Update: “Tech-Savvy Hotels: How Technology Can Differentiate Your Brand”

The key lies within providing a balance between introducing new technology and relying too heavily upon it. hotel techTechnology that is implemented to make a guest’s stay more convenient and interesting is definitely a worthwhile investment.On the other hand, technology and gadgets that are incorporated just to seem swanky and impressive are just another type of gimmick; in essence creating a hotel with a ‘technology theme.’

Technology often progresses faster than consumers can keep up, and small boutique hotels as well as big chain hotels are plying tech-savvy travelers with all sorts of gadgets and goodies to keep them interested. However, where is the line drawn between defining your hotel brand and just keeping up with a trend?

Does the Technology Add Value to your Guests?

(Not so much in these cases)

Hotels like the Aria Resort & Casino in Las Vegas have used technology to make their rooms more futuristic and, supposedly, more comfortable. When guests enter their room the curtains open, music plays and the climate control switches on. Preferences are even stored for their next visit. Thank goodness, because I’ve always found flicking the lights on as I come into my room and turning the AC up from low to medium a really arduous task.

Hotel 1000 in Seattle has rooms with built in infrared sensors to detect body heat, therefore the staff can know automatically that guests are in their room and that they shouldn’t disturb them. They also have a “virtual golf club” which uses advanced technology to analyse your golf swing before you head out into all that pesky fresh air and play on a real golf course instead. No one enjoys doing that.

For more: http://bit.ly/1CSBcxA

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by | January 7, 2015 · 8:50 am

Hospitality Industry Technology Update: “Going mobile: The tipping point is close”

Ed Higgins, vice president of Thousand Islands Insurance Agency in Clayton, N.Y., and vice chair at the Applied Client Network, says he believes that independent agents are missing out on the opportunity that mobile apps provide…businessman-w-laptop-apps-169-crop-600x338Thousand Islands Agency was an early adopter of the MobileProducer, the mobile-app version of Applied System’s agency management platform. For Higgins, the key benefit of the app is the ability to deliver what he calls the “Starbucks experience” for customers.

Four years ago, Apple trademarked the phrase, “There’s an app for that.” With more than 1.2 million offerings in the iTunes App Store—and about 1.4 million in Google Play—it would seem that the phrase is more true than not. However, only a few general-market agent productivity apps exist, and none have more than a few reviews from users.

“It’s a relatively small number of agents who are using insurance-specific apps today,” says Chad Hersh, senior vice president at The Nolan Co., an insurance management consulting firm. “Granted, a lot of agents use general apps on their mobile devices to the extent that many people do in their daily lives and jobs, but the penetration just isn’t there for insurance apps for agents.”

For more: http://bit.ly/14oxiiB

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by | August 22, 2014 · 9:23 am

Hospitality Industry Insurance Update: “Business Interruption Coverage More Important Than Ever to Cyber Policies” (Video)

Video

Click image to play video

London-based MGA, CFC Underwriting, has brought a new cyber product to market for large companies that goes beyond the traditional cyber product, says Graeme Newman, director of marketing for the company. In this video with MyNewMarkets.com, Newman discusses how the increased knowledge of cyber risks has led large companies to demand a more complete product that includes business interruption coverage and how CFC’s coverage addresses these exposures.

For more: http://bit.ly/1whB8GL

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by | July 8, 2014 · 9:00 am

Hospitality Industry Technology Update: “Perch App Helps Hotels Track Competitors”

“…While Perch is geared toward small businesses in general, Evans says it has proven to be particularly beneficial to hotel owners and managers.perch Users can stay connected with the community by watching local hotels, restaurants, and venues to discover events and activities happening nearby…”

Social media offers hotel owners and managers a wealth of information at their fingertips, but being able to access it all can be a challenge. With so many outlets that allow guests to share pictures and thoughts about a hotel—Facebook, Twitter, Yelp, and Instagram, just to name a few—it’s virtually impossible for one individual to keep track of everything that’s posted online.

For more: http://bit.ly/VVryt4

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by | January 3, 2014 · 9:23 am

Hospitality Industry Technology Solutions: “Smart Hotelier’s 2014 Top 10 Digital Marketing” Strategies

Hotel Yearbook 2014

Hotel Yearbook 2014 Digital Trends

Click on “Top 10” to view document.

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Filed under Guest Issues, Magazines, Management And Ownership, Risk Management, Technology

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