“InterContinental Hotels Group, for example, last year used Ghostery to discover the source of unauthorized digital vendors that were collecting data on some of the hotel company’s web pages,
which were slowing down the sites’ response times…’Every millisecond of page latency costs thousands of dollars in lost sales,’  said InterContinental Hotels Group Director of Web Delivery Chad Westfall.”
As brands invest in marketing technologies that make it easier to engage with consumers online, their concerns about digital security are growing.
Companies have encrypted web pages that are designed to prevent third parties from accessing customer data entered online. But many of these sites still have marketing technology that isn’t secure and that could expose a brand to potential data breaches, according to new research from privacy tech firm Ghostery.
Ghostery examined 50 encrypted websites in the airline, financial services, insurance, news and retail industries using data collected from its panel of 20 million consumers. According to Ghostery, 96% of the web pages studied that were supposed to be secure had a security blind spot due to the presence of non-secure code.
For more:Â http://on.wsj.com/1mCbsAJ
