Tag Archives: Guest Experience

by | June 11, 2015 · 9:14 am

Hospitality Industry Management Update: “3 Ways the Hotel Industry is Changing”

“We’re under attack right now,” he said. “We’re under direct attack. We’ve got Expedia and Orbitz planning a merger. They have 75% of the online marketplace. This is like the Klingons and Romulans teaming up together.”3 ways hotel industry changing…David Kong, president and CEO of Best Western International, said he is not surprised to see consolidation among online travel agencies considering that some hotel companies are consolidating, too.

J. Allen Smith has a problem.

“I keep feeling: ‘What should I be worried about?’” the president and CEO of Four Seasons Hotels and Resorts said Tuesday during a general session “The leaders forum” panel at the 37th annual NYU International Hospitality Industry Investment Conference.

“You’re mindful of a plethora of risks. None of them seems to be materializing in a way that seems to be disrupting anything, but you have to be mindful of them,” he said

Smith’s comment succinctly summed up the sentiment on Day Two of the NYU Conference. With the industry hitting on all cylinders, it can be difficult to find things to be concerned about.

Difficult, but not impossible it turns out, as top leaders from around the industry discussed their biggest concerns in this part of the cycle. One of the recurring themes throughout the three-hour long series of morning general sessions had to do with how the hotel industry itself is in transition.

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by | March 9, 2015 · 9:27 am

Hospitality Industry Management Update: “Engaging Today’s Connected Travelers”

To improve the overall guest experience, hotels should leverage their unique position as a supplier, said Bernard Ellis, vice president of industry strategy at Infor Hospitality,Entertainment-620x330 a software provider. “You know more about your property than anybody else, so you can maximize that with things like early check-in and late checkout, room type, food and beverage—all based on looking at the guest’s past preferences,” Ellis said.

Hotels that establish meaningful relationships with guests can maximize revenue opportunities and increase customer satisfaction, travel industry experts said during the Digital Marketing Strategy Conference, which was hosted by Hospitality Sales & Marketing Association International in Manhattan last week. Here are some best practices panelists shared for using technology to engage with guests before, during, and after their stays.

Before They Arrive
Google’s industry head for travel, Tiffany Miller, said that during the pre-booking period, consumers visit 18 travel-related sites. “You have two and a half weeks to inspire the traveler to book your property,” she added. To make an impact, marketers should take creative approaches, like using celebrities or YouTube stars to boost engagement or allowing consumers to spread the message through self-generated videos.

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by | January 12, 2015 · 9:16 am

Hospitality Industry Management Update: “Sometimes It’s OK to Break the Rules”

Training helps, but the real issue is employee selection and retention. It’s important to hire people with a deep desire to serve, even if that means breaking the rules once in awhile. On the other side of the coin,Happy travelers GMs and department heads must have the smarts and the empathy to know when to applaud and reward a rule-breaking employee and when to coach a worker who might have stepped over the boundaries of acceptable empowerment

One of my favorite guilty-pleasure movies is “That Thing You Do,” a Tom Hanks-directed tale of the rise and fall of a one-hit-wonder singing group in the 1960s. In one scene, the band arrives in Hollywood to appear in a movie, and as they emerge from a cab in front of the since-closed-and-demolished Ambassador Hotel, the doorman greets them.

“Hi, my name is Lamarr, and this is my hotel,” he tells the new guests.

It was a throwaway line in a confection of a movie, but it demonstrates the important principal of empowerment that remains highly relevant in the hotel industry.

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by | September 17, 2014 · 9:24 am

Hospitality Industry Maintenance Update: “Focusing on Acoustics Can Improve Guests’ Comfort”

Even with thicker walls, pathways through which sound escapes can defeat construction. Unsealed recessed electrical outlets are a common example.guest accoustics “I know a hotel with walls constructed to STC-60, but they performed at only STC-42 because the outlets weren’t sealed,” Battaglia says. “Yet, the ‘fix’ was simple. Preformed acoustic seals were installed by the maintenance crew between guests. The results were nothing short of remarkable.”

Your guests’ ears never rest, not even when they’re sleeping. Throughout the night, guests are likely to hear off-and-on HVAC systems, TVs in adjacent rooms, and luggage carts in hallways.

“When humans were still sleeping in caves, we needed to hear twigs snap when predators approached,” explains Jeff Loether, founder of Electro-Media Design, which provides acoustical and audio visual guidance for various hotel flags in the United States and overseas. “When man moved from caves to hotel rooms, he brought his hearing acuity with him.” And while hungry predators are no longer a problem, sounds that go bump in the night are.

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