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1. Mobile Presence
2. Local Presence
3. Social Presence
4. Content Marketing
5. User Experience
6. Paid Search Presence
7. ROI Analysis – Cross Channels
8. Understanding Your Customer Journey
For more:Â http://bit.ly/1Bnw44D
Comments Off on Hospitality Industry Marketing Update: “Trends and Budgeting For 2015” (Infographic)
Filed under Finances, Hotel Industry, Hotel Restaurant, Management And Ownership, Social Media, Technology
“…I mainly focused on automation and making the experience easier. The next step is to look at ways hotels can increase revPAR (revenue per room),
which I will focus on in the next article. People have been talking about smart housing for a long time but that is over now. Smart hotels will be realised. The only question is: By who?…”
Our homes are becoming more and more connected to so-called ‘smart homes’Â with smart tv’s, smart fridges, and smart lights. Hotels want to give the feeling of comfort and one way to achieve this is to replicate the feeling of being at home. Smart homes are the future and Hotels should embrace change and be at the forefront of technological innovation.
I have been blogging about iBeacon technology and how it could create a whole new experience in stadiums and museums. While many have been focusing on the marketing and shopping benefits of implementing the latest technologies I want to help you look further than that. I would like to introduce the smart hotel.
For more:Â http://www.hospitalitynet.org/column/global/154000392/4064433.html
Comments Off on Hospitality Industry Technology Update: “The ‘Beacon-Enabled’ Hotel Of The Digital Age”
Filed under Guest Issues, Hotel Industry, Maintenance, Management And Ownership, Technology
