Tag Archives: Hotel Brand

by | September 9, 2015 · 11:47 am

Hospitality Industry Conference Update: “Petra Hospitality Update: CH&LA Southern CA Conference”

Join Petra Risk Solutions at CH&LA’s

Southern California Hotel & Lodging Conference

Wednesday, September 23, 2015 at 8:00am – 5:00pm

This one-day event includes educational sessions, a trade show, and networking is free to all hotel staff. Each year over 500 hoteliers attend and take advantage of all that is offered at this very special event. 

Petra Risk Solutions’ very own Brad Durbin, Jennifer Lisanti and Todd Seiders will be presenting at the education sessions

click here to learn more..

[vimeo https://vimeo.com/138772085 w=500&h=281]

Petra is proud to partner with CH&LA and the endorsed broker for:

Insurance    *    Employee Benefits    *    Education

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by | April 24, 2015 · 10:10 am

Hospitality Industry Management Update: “The Real Value of Dual-Brand Hotels”

“Based on the analysis of the seven subject properties, it appears that operating efficiencies do not come automatically for all dual-branded properties. Throughout all facets of the lodging industry, attention must be paid to the fundamentals.dual branding Dual-branded hotels provide the opportunity to achieve operating efficiencies, but management still needs to optimize shared resources to earn their efficiencies.”

The pace of new hotel construction is picking up. According to STR, there were 1,003 hotels under construction in the United States as of January 2015, up 31.8 percent from January 2014. The most active under-construction segments of the hotel industry are upper-midscale (37.9 percent of total projects) and upscale (34.5 percent of total projects).

One way developers are taking advantage of the popularity of these segments is to build dual-branded hotels. The majority of dual-branded properties in the United States consist of affiliations within the upper-midscale and upscale segments. For the purpose of this article and analysis, we defined dual-branded hotels as single buildings that contain two distinctly branded operations. More often than not, the dual-branded properties contain separate entrances, front desks, and elevators for each brand but share back-of-the-house operations and guest amenities, such as meeting space and pools.

According to Kallenberger Jones & Company, there were 30 dual-branded hotels in the United States as of year-end 2014, offering a total of 12,193 rooms. Another 24 projects, with a total of 10,284 rooms, were under construction as of January 2015.

For more: http://bit.ly/1PvBD67

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by | April 10, 2015 · 8:40 am

Hospitality Industry Management Update: “Issues Loom For Keyless Entry in Hotels”

“At the moment, the complications might be magnified for multi-brand, multi-property operators piloting more than one keyless system from morekeyless-entry than one brand/vendor, but sources said that this somewhat disjointed approach may actually be preferable to a universal solution; at least until keyless tech is a little further along in its development cycle.”

As hotel companies across the industry begin to embrace keyless entry technology, they will also need to work out the challenges that go hand in hand with such integration.

Major conglomerates such as Hilton Worldwide Holdings and Starwood Hotels & Resorts Worldwide are continuing to conduct pilot testing across multiple properties and brands. Starwood is backing up the technology with a $15-million investment. After launching its SPG Keyless solution at select properties (Aloft Beijing; Aloft Cancun; Aloft Cupertino; Aloft Harlem; W Doha; W Hollywood; W Hong Kong; W New York-Downtown; W Singapore; and Element Times Square), the company is now installing SPG Keyless in 30,000 doors at all of its 150 global W, Aloft and Element hotels.

In the meantime, Hilton is pilot testing its own mobile-enabled room key technology at 10 U.S. properties. By year’s end, the company expects to offer the digital amenity at all U.S. properties of four brands: Conrad Hotels & Resorts, Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts and Canopy by Hilton. Looking ahead to 2016, Hilton will then deploy the technology at scale across 11 brands globally. Similar to the SPG Keyless solution, Hilton’s keyless entry platform is driven by the company’s branded mobile app. Hilton hopes the keyless system will drive usage of the app, which hoteliers can then use to drive incremental revenue through mobile devices. It’s a potentially major revenue source to sway hoteliers who might still be on the fence.

For more: http://bit.ly/1Fusi7x

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by | July 30, 2014 · 8:38 am

Hospitality Industry Management Update: “8 Ways to Improve Guest Satisfaction”

“…The days are gone, Craig said, when travelers respond to “fantasy photos and fairy-tale descriptions on a website.Happy travelers If you don’t deliver on your promises, guests will be disappointed and that leads to backlash…it doesn’t matter whether operating a 2-star, 3-star or 5-star star hotel, it’s important to strive to exceed expectations. He said all guests arrive with expectations, so operators have a choice…”

An organized and diligent approach to the management of social media and online reputation is a sure way to improve a hotel’s guest satisfaction scores, speakers said Tuesday during a webinar.

“We have very discerning guests with high expectations, so online reputation management is very important in the luxury hotel segment in which we operate,” said Anna Kavelmann, corporate coordinator of digital strategy for Geneva-based Kempinski Hotels, during a webinar titled “Guest satisfaction: 8 best practices,” hosted by ReviewPro.

For more: http://bit.ly/1AyPphH

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by | May 27, 2014 · 9:47 am

Hospitality Industry Technology Update: “How to Protect Your Online Presence”

“…Hoteliers can take a proactive approach to dealing with spammers by regularly checking their information is correct on major search engines like Google, Yahoo, and BingImage…Once hackers identify an easy target, they can install their own codes on the back-end of the hotel website. For instance, they may switch the booking widget so that it brings customers to a copy of the hotel’s website and then the booking is subsequently made through a third party…”

In January, spammers hijacked official website links for thousands of hotels listed within Google+ Local, rerouting visitors to third-party booking services. Since these listings feed results into Google Search, Maps, and Hotel Finder, Google worked quickly and quietly behind the scenes to correct the links. And despite the irritation of this hack, there are key takeaways for hoteliers that can help them protect their online presence.

For more: http://bit.ly/1jXwANU

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