Tag Archives: Hotel Marketing

Hospitality Industry Security Update: “Developing a Cyberbreach Strategy”

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Throughout the business world, breaches have become a constant reminder of the critical need to assess and take action on cyberrisk. But they can also make addressing the issue seem like an ever more daunting task, leading many to either put off substantive measures or blindly buy the latest insurance or software to “take care” of the problem and move on.

“The biggest mistake companies make in the breach recovery process is just not being aware of the risk in the first place,” said John Mullen, managing partner at Lewis Brisbois Bisgaard & Smith LLP and chair of the firm’s data privacy and network security practice. “You would be amazed—I do up to 100 presentations a year, and at 80% of them, people still look at me like it’s the first time they have heard about it, and I have been doing this for over a decade. The people in the know are in the know, but there is an amazing amount of people who have no clue.”

There are countless ways a cyberbreach can unfold, and countless ways response can go wrong, but laying the strongest possible foundation ahead of time ultimately makes the difference between successful response and absolute disaster for a company that gets hacked or otherwise compromised. According to Mullen, a breach coach who reports that his firm sees a new breach case every business day of the year, “If you don’t do all of the prep stuff, you’ll never get response right.”

For more: http://bit.ly/1GycVMP

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Filed under Crime, Hotel Industry, Management And Ownership, Risk Management, Technology

Hospitality Industry Management Update: “How to Combat Last-Minute Cancellations”

“If it’s one call from a regular guest who has to cancel at the last minute because of extenuating circumstances, that’s not a problem,” Rauch said. “Our goal is to protect and grow our revenue.Cancellations-feature But at the same time, we have no desire to have guests hate us. The last thing we want is for someone to badmouth us on social media because of how we handled their cancellation.”

With last-minute cancellations having the potential to wreak havoc in the revenue management arena, hoteliers from Los Angeles to London are opting for a range of solutions that include tightening the rules on refundable bookings and turning to more sophisticated algorithms to forecast.

Last-minute cancellations have been on the rise in recent years amid an emergence of online tools and platforms that make it easier for consumers to shop and compare hotels, explained Bjorn Hanson, a hospital industry expert and professor with the New York University Preston Robert Tisch Center for Hospitality and Tourism.

“It’s an increasing problem that needs to be addressed,” he said.

“People are always looking for a better deal, and most cancellations happen when they see another hotel lowering their rate,” said Jamie Pena, VP of global distribution and revenue strategy for Omni Hotels & Resorts.

She and many of her fellow industry colleagues are taking action.

For more: http://bit.ly/1WA7So6

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology

Hospitality Industry Technology Update: “DIY Not the Answer with Hotel Technology”

For the first time, technology has become a real point of differentiation for hotel companies. As owners and asset managers become more involved and focus onDIY Hotel Tech technology and distribution, the pressure will grow for brand companies. It’s great the entire industry recognizes the problem, but the question becomes, how does it get solved? Or worse, what happens if it doesn’t?

After attending the summer season of hotel industry events, I was surprised to see a new found recognition from hotel brand companies that technology has become an urgent priority. It is refreshing to hear executives admitting that they have fallen behind the curve and are desperate for new solutions.

It wasn’t that long ago that technology and distribution were barely mentioned at these events, but now they are often the focus of general sessions at even the biggest investment conferences like NYU. And now we even have newer events like the Revenue Strategy Summit and the Hotel Data Conference where distribution is a main topic on the agenda.

It’s remarkable to see such a transformation, but that’s where my excitement stops. In the next breath, many of the same hotel brand leaders talk about a renewed commitment to building better technology. They want to compete with Expedia, Priceline, and Google by creating their own in-house platforms.

For more: http://bit.ly/1P4k8Lw

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology

Hospitality Industry Technology Update: “The Present and Future of In-Room Tech”

“Hotels should focus on making room technology easy to understand, accessible and relevant. Do not focus the efforts only on creating ‘fun’technology such as mood lighting and such.Roundtable-Feature It’s important to pay attention to the devices used by guests and add tech features, which can assist in an improved hotel experience.”

From cathode-ray tubes to flat-screen televisions to smart screens. From dial-up Web access to Wi-Fi.

In-room technology in hotels has evolved over the years, and it will only continue to do so. But what are the changes hoteliers can expect next? And in an industry often accused of being behind the curve when it comes to technology, what do hoteliers need to keep top of mind to add to the guestroom experience?

Five leaders responded to these questions in this Hotel News Now virtual roundtable. This is what they had to say.

From where it stands today, where do you see in-room technology headed in the next few years?

Mehul Patel, chairman and CEO of NewcrestImage
“Technology, notably Bluetooth, will increasingly make rooms more ‘open’—both literally and virtually. For example, mobile technology will allow guests to unlock and enter their rooms. And after they are in their room, guests will open their room to the virtual world with customized entertainment content and room management. Because today’s travelers have their own mobile devices, it enables us as hoteliers to provide them with technology that makes their stay with us smarter and simpler—‘smarter’ thanks to Bluetooth and ‘simpler’ by facilitating their use of personalized content in movies, television and music.”
 
Joachim Högefjord, managing director, and Gül Heper, commercial manager at HTL Hotels
“We believe it’s most important to stay relevant to the guests and their needs. In-room technology is not about filling a hotel room with all possible gadgets; it is about enhancing the guest experience and especially simplifying the stay at the hotel.“We need to continue looking at existing behaviors and identify the right needs, what devices are the guests bringing with them and review how to incorporate this in the room in order to provide a better guest experience. One given area, where we already supply device independent solutions is in terms of in-room entertainment. Why equip the hotels with expensive hotel TV systems with on-demand movies when most guests today can and will be using their own devices to stream and mirror everything from movies to HBO and Netflix for free with their existing subscriptions?“Mobile access to the room is of course also an area that will continue to develop and be more and more standardized. Today there are few hotels and chains that are fully offering this to all guests independent of distribution channel. From the start we decided that this should be one of our standard features, and already in spring of 2014 we launched our own app with mobile key.“Of course there is a lot of talk about in-room control systems for lighting, heating, shades, entertainment controls, etc. They might grow in the future, but at the same time it is generally a learning curve to handle them, and with guests staying in general 1.5 days in a room, it might add more complexity to your stay than added value.”
 
Bashar Wali, president of Provenance Hotels
“In-room technology will focus on connectivity for the traveler’s personal phone, tablets and computer. Guest-provided media will stream to TVs, USB outlets will be within an arm’s length away from the bed and desk in every guestroom. Personal technology has surpassed in-room hotel technology to the point of no return. With annual upgrade cycles for consumer technology devices, hotels can no longer spend enough to catch up. Hoteliers, stop implementing technology of the day and just let travelers have power outlets, free, fast Wi-Fi and access to their own media.”
 
Anna Blount, market research manager of MMGY Global
“When asked which device they are most likely to watch television or cable movies on during a hotel stay, 86% of travelers chose the in-room television, while 13% chose their personal laptop, 6% their tablet and 4% their smartphone.“Similarly, 84% of travelers said they were most likely to watch pay-per-view movies on the in-room television during a hotel room stay, while 9% chose their personal laptop, 9% their tablet and 3% their smartphone. Although in-room television is still dominate, we expect usage of personal laptops and tablets to consume in-room entertainment to increase considerably over the next five years.”
 
Euan McGlashan, co-founder and managing partner of Valor Hospitality Partners
“Technology will soon control the entire guestroom, and that’s a good thing. A guest will be connected to every element of the in-room experience—for example, entry locks, television, music, lighting, temperature, roomservice and in-room deliveries or services—through simple switches, remote controls and hand-held devices, which are either theirs or provided by the hotel.”

For more: http://bit.ly/1YzEVea

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology

Hospitality Industry Conference Update: “Petra Hospitality Update: CH&LA Southern CA Conference”

Join Petra Risk Solutions at CH&LA’s

Southern California Hotel & Lodging Conference

Wednesday, September 23, 2015 at 8:00am – 5:00pm

This one-day event includes educational sessions, a trade show, and networking is free to all hotel staff. Each year over 500 hoteliers attend and take advantage of all that is offered at this very special event. 

Petra Risk Solutions’ very own Brad Durbin, Jennifer Lisanti and Todd Seiders will be presenting at the education sessions

click here to learn more..

[vimeo https://vimeo.com/138772085 w=500&h=281]

Petra is proud to partner with CH&LA and the endorsed broker for:

Insurance    *    Employee Benefits    *    Education

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Filed under Conferences, Guest Issues, Hotel Industry, Management And Ownership, Risk Management, Social Media, Technology, Theft

Hospitality Industry Management Update: “Airbnb Casts a Long-Term Shadow”

“We need to embrace the technology,” he said. “We can choose to work with them, which we didn’t want to do with (online travel agencies) at one point20150818_hdc_altaccom.Let’s learn from that lesson.” Cox said there are obvious lessons that can be learned by how Airbnb does business.

These are happy days for the hotel industry, so why does it seem like the only thing anyone wants to talk about is the shadow cast by the black cloud of the sharing economy?

Airbnb represents a significant threat in the eyes of many hoteliers, including those who spoke at the “Alternate accommodations: The demand bandits” panel of the 2015 Hotel Data Conference.

“We definitely see Airbnb as a big threat,” said Kurien Jacob, chief revenue officer of Highgate Hotels. “We come across that in every single meeting we have.”

Jacob said the preponderance of Airbnb hosts in New York City, coupled with that market’s well-publicized supply issues, has worked to drive down rates.

“Airbnb is so well known internationally, so it’s not just a problem domestically,” Jacob said. “So we’re seeing (international travelers) coming into the city and staying with Airbnb.”

For more: http://bit.ly/1EWeZNz

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Filed under Hotel Employees, Hotel Industry, Management And Ownership, Risk Management, Technology

Hospitality Industry Technology Update: “How to Use Reviews to Size Up the Competition”

One of my panelists (he who cannot be named) brought up an interesting tactic to help hoteliers size up the competition and see how they’re delivering on the guest experience.hotel website Have you ever thought about really digging into TripAdvisor’s “star” reviewers’ reviews? That’s a mouthful. But it’s an interesting way to look at what your hotel might be missing the mark on.

As our readers might know, Hotel News Now is deep in the throes of the beast that is the Hotel Data Conference. Leading up to the event, which kicked off last night, we pulled the data, assigned stories and called our panelists. (Shameless self-promotion: Hear me moderate the panel titled “Online, offline: Keeping your reputation intact”).

While this is only my second time moderating a panel, I have to say I’m really excited about this one. Why, you ask? Well, I’ve had the pleasure of speaking with each one of my panelists via phone about how the discussion will go. Let’s just say we’re all on the same page when it comes to giving you some concrete examples of how your hotel can better manage its reputation.

I don’t want to spoil all the fun, but I wanted to give you all a preview of what to expect during the panel, which will take place right before lunch on Thursday, 6 August. OK, enough of the self-promotion. Hopefully I’ve already wooed you.

For more: http://bit.ly/1T3M9kT

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Risk Management, Social Media, Technology

Hospitality Industry Technology Update: “Hoteliers Need to Own Their Property Website”

While low cost and minimal fees are an appealing draw, rental websites are a classic example of a scenario in which one gets what one pays for, but in this case, possibly even less since the ownership of the site and what hoteliers are putting funds toward is not theirs at the end of the day.hotel website This doesn’t even take into account the additional shortcomings seen from rented hotel websites such as no search engine optimization, little service or support following the initial set-up, a limited number of site pages, photos or content and so on.

The hospitality industry has seen a number of agencies offering hoteliers a low-cost, low-budget website that they can rent. It has been widely noted that these agencies, which promise all of the bells and whistles associated with investing thousands of dollars and development resources, often leave hoteliers in the lurch after the deal is done.

Why? A number of reasons, but perhaps the most important is that agencies that rent hotel websites do not provide hoteliers with true ownership of their content which becomes problematic as explained below.

It should come as no surprise that a hotel’s digital assets should be owned by the property, however, the subject of digital ownership seems to be overlooked by hoteliers doing business with rental agencies. Hoteliers’ ownership should reach past the physical ownership of their property to include their digital content and here is why:

For more: http://bit.ly/1FoRs6F

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Filed under Hotel Industry, Management And Ownership, Technology

Hospitality Industry Conference Update: “California Hotel Owner Conference”

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Come out and see Brad Durbin from Petra Risk Solutions in the educational session:

Hotel Cyber Liability:  Claim Trends & Cost Analysis

 

Last year’s Hotel Owner Conference was a huge success!  So back by popular demand, join the California Hotel & Lodging Association, June 11-12, 2015 at the historic, state-of-the-art Silverado Resort & Spa, in the world-famous Napa Valley. The conference will bring together hotel owners, brands, brokers, CEO’s and other hotel industry experts for a conference all about networking, deal-making and high-level education.

For more: http://bit.ly/1PQrLri

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Filed under Conferences, Hotel Industry, Management And Ownership, Risk Management, Training

Hospitality Industry Technology Update: “Best Tips for Creating Fast, Reliable and Secure Wi-Fi Networks”

Wi-Fi is a business driver that enables a comprehensive guest experience. Soon, hotels will leverage the power of Wi-Fi to expand on loyalty programs,Hotel wifi integrate with the in-room TV, and take part in other customer-engagement strategies such as location-based promotions and time-based offers.

Yaroslav Goncharov, CEO of Hotel Wi-Fi Test, has had a front row seat to the rise of Wi-Fi in the hotel industry. “It’s become a key amenity,” he says. “Some studies even claim it is second only to a comfortable bed.” At a time when basically every handheld device features Internet connectivity, guests place immense value on reliable wireless networks. This means that top-notch Wi-Fi services have changed from a nicety to a necessity.

When it comes to best practices, nothing trumps capacity. “While bandwidth growth has always been an issue for hospitality IT departments, the additional demands of Wi-Fi have accelerated the urgency,” says Alexandra Sewell, executive director, emerging markets, Comcast Business. She notes that many hotel guests carry two or three mobile devices, and they expect to be constantly connected when they travel. “And without the proper network capacity, Wi-Fi will be slow and frustrating,” she says. Kirk Hylan, owner of INsite Networks, a San Francisco IT company, says there’s no rule of thumb when it comes to determining how much bandwidth a hotel property needs. “With bandwidth, it’s really a matter of how much your pocket can afford because guests will use it all.”

“Technology is evolving faster than most of us ever imagined,” says Doug Gehret, general manager at Hilton Orlando. “We must be proactive to remain relevant.” Gehret’s hotel recently upgraded to the latest 802.11ac Wi-Fi standard and now touts its high-speed data rates (up to 10 times standard Wi-Fi) as a key selling point in promotion material. With the AC Wi-Fi standard now over a year old, hotels that haven’t upgraded may find themselves falling behind the competition. And a property’s Wi-Fi speed isn’t a secret anymore, as third-party reviewers like Hotel Wi-Fi Test provide free, easily accessible ratings of wireless services that potential guests may use when choosing hotels for their next stay or event.

For more: http://bit.ly/1K5JHXO

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Risk Management, Technology