Tag Archives: Hotel Technology

by | February 2, 2015 · 9:22 am

Hospitality Industry Technology Update: “Tech-Savvy Hotels: How Technology Can Differentiate Your Brand”

The key lies within providing a balance between introducing new technology and relying too heavily upon it. hotel techTechnology that is implemented to make a guest’s stay more convenient and interesting is definitely a worthwhile investment.On the other hand, technology and gadgets that are incorporated just to seem swanky and impressive are just another type of gimmick; in essence creating a hotel with a ‘technology theme.’

Technology often progresses faster than consumers can keep up, and small boutique hotels as well as big chain hotels are plying tech-savvy travelers with all sorts of gadgets and goodies to keep them interested. However, where is the line drawn between defining your hotel brand and just keeping up with a trend?

Does the Technology Add Value to your Guests?

(Not so much in these cases)

Hotels like the Aria Resort & Casino in Las Vegas have used technology to make their rooms more futuristic and, supposedly, more comfortable. When guests enter their room the curtains open, music plays and the climate control switches on. Preferences are even stored for their next visit. Thank goodness, because I’ve always found flicking the lights on as I come into my room and turning the AC up from low to medium a really arduous task.

Hotel 1000 in Seattle has rooms with built in infrared sensors to detect body heat, therefore the staff can know automatically that guests are in their room and that they shouldn’t disturb them. They also have a “virtual golf club” which uses advanced technology to analyse your golf swing before you head out into all that pesky fresh air and play on a real golf course instead. No one enjoys doing that.

For more: http://bit.ly/1CSBcxA

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by | January 14, 2015 · 8:54 am

Hospitality Industry Technology Update: “Does YOUR Website Have to be Accessible Under the Americans with Disabilities Act?”

Clearly, it has no brick-and-mortar store that we can shop in so the answer should be “no ADA coverage for its website.” That is exactly what happened in its California district court case (Cullen).Handicap-Assessible1-300x225 But, in Massachusetts, the district court case (National Association of the Deaf) went the other way. Law school professors call such cases “outliers,” but in the courtroom today’s outlier sometimes becomes tomorrow’s conventional wisdom.

Is the internet a place of public accommodation: a virtual town hall or a virtual shopping mall or a virtual movie theater? Courts still struggle with that.

Physicalist courts say that the ADA requires a physical location. Ouelette v. Viacom, No. cv 10-133-M-DWM-JCL, 2011 WL 1882780 (D. Mont. March 31, 2011) (no ADA claim re YouTube); Noah v. AOL Time Warner, 261 F. Supp. 2d 532 (E.D. Va. 2003) (same re: chat room); Earll v. eBay, Inc., No. 5:11-cv-00262-JF (HRL), 2011 WL 3955485 (N.D. Cal. Sept. 7, 2011) (same: no ADA claim re eBay); Cullen v. Netflix, Inc., 880 F. Supp. 2d 1017 (N.D. Cal. 2012) (same: no ADA claim re Netflix); Jancik v. Redbox Automated Retail, LLC, No. SACV 13-1387-DOC, 2014 WL 1920751 (C.D. Cal. May 14, 2014) (same: no ADA claim re redboxinstant.com).

Virtualist courts say there are places in the heart and in the mind too. Those courts proclaim that the core meaning of the ADA is that “the owner or operator of a store, hotel, restaurant, dentist’s office, travel agency, theater, Website, or other facility (whether in physical space or in electronic space …) that is open to the public cannot exclude disabled persons from entering the facility and, once in, from using the facility in the same way that the nondisabled do.”

For more: http://bit.ly/1KJS79f

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by | December 11, 2014 · 10:04 am

Hospitality Industry Technology Update: “Emerging Digital Trends in the Hotel Sector”

One of the most exciting things was Turning OFF and ON the lights and controlling Air-conditioning with the of apps.Tech conference IT departments in major hotels are also looking at TV based motion and voice controls, and presence detectors to allegedly making it easy for the guests, while at the same time – controlling energy.

Hotels are embracing digital in a big way, as they seek to distinguish themselves from the competition by offering compelling reasons to stay with them, over the competition.

One of the emerging trends is taking advantage of the technology in your pocket.  At select Starwood hotel brands around the world, guests will no longer have to fumble for their room key card at the bottom of their bag now that the chain has rolled out keyless technology that opens doors with the swipe of a smartphone. Starwood’s SPG Keyless program is being called a first for the hotel industry and will roll out to 10 hotels around the world in markets like Beijing, Doha, Hong Kong, New York, and Singapore.

For more: http://bit.ly/1zBH5h9

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by | December 8, 2014 · 10:06 am

Hospitality Industry Management Update: “Millennials Have Youth, Baby Boomers Have Time and Money”

A recent Preferred Hotel Group survey found boomers want unique interludes for themselves and for multigenerational family groups. Yet, they typically don’t want to sleep in the same room as their children or grandchildren.Boomers-620x330 Seeing this trend, Preferred created a family rate that allows boomers to book two rooms—one for themselves and another for family at a 50 percent discount, says Michelle Woodley, SVP of distribution and revenue management. Promoting this sort of accommodation, distinct from inventory of traditional rooms, drives incremental revenue for the properties.

Hotels are going sleek and techie to woo millennials. But it’s the baby boomers who have the promise to keep brands’ pulses racing throughout a long relationship. Forbes estimates brand-loyal boomers spend a none-too-paltry $157 billion on travel every year. “Millennials are getting the buzz, but boomers are still the most valuable customers,” says Richard Jones, COO of Hospitality Ventures Management Group. “They have time and money, and leisure travel is their most desired activity. Projections show by 2017, 50 percent of the population will be over 50, control 70 percent of U.S. disposable income, and inherit $15 trillion over 20 years. Hotels can be a beneficiary of that.”

For more: http://bit.ly/1CZKV7q

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by | November 20, 2014 · 10:30 am

Hospitality Industry Technology Update: “How Much Bandwidth Does Your Property Need?”

Hoteliers need to know how the bandwidth is currently being used so they can prioritize different types of usage. Packet inspection equipment can help you figure out if guests are using the Internetbandwidth to download movie torrents or to make voice over IP calls, and then you can prioritize and make more bandwidth available for one activity over the other. “You don’t want to overpay for excess bandwidth when it isn’t necessary,”

Two years ago, BioMarin, a pharmaceutical firm based in San Rafael, Calif., called Inn Marin to book an offsite training session. This wasn’t unusual since the 69-room independent hotel is located eight miles up the road from the company’s headquarters. And with only 35 people attending, the meeting requirements were far from onerous. But there was one last-minute request that nearly caused Inn Marin to lose this booking. BioMarin needed an Internet connection that was six megabits per second (Mbps) or faster to allow 20 desktop computers to log into the corporate server in San Rafael. And the DSL line coming into the hotel was only capable of 1 Mbps down and 1/2 Mbps up. “I just about had a heart attack,” says Inn Marin General Manager Robert Marshall. “That’s when I realized that we couldn’t keep doing business like this.”

For more: http://bit.ly/1p3ciar

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by | November 19, 2014 · 9:48 am

Hospitality Industry Technology Update: “How Tech Will Make Your Hotel Room Feel Like Home (Or Better)”

In the wireless Internet age, guests increasingly expect a personalized experience abroad as well as at home. That can be tough on hotels, as rapid changes in technology makeforbes it difficult and expensive for them to adapt. A few years ago, hotels equipped themselves to handle two mobile devices per guest. Now, guests may have three or more, and just when they thought they had needs covered, hotels have to build more robust networks.

When you receive your morning wake-up call at theWit hotel in Chicago, there’s no robotic voice intoning, “It’s time for your wakeup call.” Instead, you can be rousted by a very different message:

“Hey you dirty rat, this is Al Capone reminding you to get your rotten bones out of that sack. Now get moving—I’ve got an overdue Valentine’s Day gift for Elliot Ness I’ve still got to deliver! [Laughter and gun shots].”

Or perhaps you’d rather hear Muddy Waters. Or Ann Landers. The touchscreen next to the phones in all of the hotel’s 310 rooms lets you choose who will urge you to rise and shine. Touch that same screen to request extra pillows, get a toothbrush or order meals—without ever picking up the phone.

For more: http://onforb.es/1uwkOOA

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by | August 27, 2014 · 9:30 am

Hospitality Industry Technology Update: “The Hotel Booking App That Will Change Everything!”

“Also, unlike most apps, Roomlia has no ties to a user’s credit card information. It passes the credit card data on to the hotel securely,Roomlia which means that the user can handle booking changes directly with his or her hotel of choice, making it much easier on the traveler and the hotel.”

I am an avid hotel-booking-app user. I regularly toggle between Hotel Tonight, Expedia, Travelocity, and Orbitz to hunt for rooms and deals when I travel. Sometimes I use them even when I don’t have travel plans as a way to decide where I want to go. I’m cheap!

I like to search Gogobot to browse by destination. I think Hipmunk offers a stellar user experience. I am not altogether unhappy with the app landscape right now, so I’m not necessarily in the market for a new hotel booking app, but I am always willing to try something new.

For more: http://yhoo.it/1qKUGuJ

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by | August 25, 2014 · 8:47 am

Hospitality Industry Technology Update: “Savioke’s First Robot Begins its Career as a Hotel Bellhop”

“It rolls down the hallway from the lobby, communicates with the elevator wirelessly to know when it can board and then travels the final leg to the guest’s room.robot Botlr calls guests via their room phone to let them know it has arrived. The touchscreen guides the guest through retrieving their item and then asks for a rating out of five stars. If the feedback is good, it does a little dance.”

If you call down to the front desk at the Aloft hotel in Cupertino, Calif., to replace that toothbrush you forgot to bring, a human will not come to your aid. Beginning tonight, a robot named Botlr will take the elevator up to your room and deliver it instead.

Botlr is the first product out of Savioke, a robotics company that received $2 million in seed funding in April to bring helpful robots to the service sector. Just 10 weeks after announcing the funding, Savioke closed a deal with Starwood Hotels to begin testing a robotic bellhop at the Cupertino Aloft. Other hotel locations could follow.

For more: http://bit.ly/1p926fM

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by | August 18, 2014 · 10:19 am

Hospitality Industry Technology Update: “Don’t be Alarmed by That Robot Delivering a Toothbrush to Your Hotel Room”

“We think this is such a huge opportunity to deliver better service to our customer.Botlr-in-Hallway-lr  The mundane task of running a razor behind the scenes goes away, you’ll see our associates more because they’ll be more front and center than they’ve ever been,” McGuinness said. “This is by no means replacing the human element of hospitality.”

The situation usually plays out like this. You’re unpacking in a hotel room and realize you forgot something. Rather than trek to whatever store might be near, you call the front desk and ask for a razor, toothpaste or whatever you need. The hotel then sends someone up with the delivery.

Except for the Aloft Hotel in Cupertino, Calif, which will begin using an R2D2-esque robot for such trips. Fittingly, Aloft’s parent company, Starwood Hotels, tests the latest technology at the Silicon Valley hotel. Guests can enter their rooms with a smartphone app and bypass the traditional check-in process at the front desk.

For more: http://wapo.st/1o63HNa

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by | August 5, 2014 · 9:08 am

Hospitality Industry Management Update: “Amid Backlash, Hotel Rescinds $500 Fines For “Negative” Online Reviews”

“…San Francisco Magazine ran a long-form piece last week on the complex relationship between businesses and Yelp,500 fines for negative reviews with San Francisco chef Jeff Mason summarizing the Yelp game like this: ‘You’re in it whether you want to be or not, and that’s what’s so frustrating.’ Even a minuscule number of negative reviews can have a disproportionately large detrimental effect on a business’s margins…”

Apparently recognizing that restaurants and hotels can live and die by their online ratings, the Union Street Guest House in Hudson, NY included a table-turning clause in their reservation policies: if you book an event at the hotel and a member of your party posts a negative review, the hotel will fine you $500.

For more: http://bit.ly/1kDwLkk

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