Tag Archives: Innovation

Hospitality Industry Technology Update: “Why the Hotel Industry Needs Google, Amazon or Priceline to Clean Up the Mess It Has Created”

 It is time to understand that spectacular innovation will disrupt our industry, and embracing this will help to make this transition go smooth.google-76522_640 Creating a level playing field will cause players in this industry to seize their business. Travelocity seems to be closing down in the next year, and my prediction is that we will see a rise of new players in technology, that can finally interact with us, and cause traditional PMSs, to go under, and with that all kinds of legacy companies that made their business out of the mess we created.

Have you ever wondered why you automatically get the newest version of Facebook on your phone, have made Google a synonym for search, Booking.com has just signed up its 500.000th accommodation and hotels are stuck with legacy systems for decades already, and new initiatives seem to never really take off or struggle to get traction at least? Surely these new systems seem to provide a modern solution to topics we are struggling with (online travel agencies, technology, demand management and pricing)? I started to work in the hospitality technology industry in 1999, to start up SynXis in Europe. We had a revolutionary product, ‘cloud based’, that would connect the PMS to the land of distribution, be a central reservation system for a hotel call-center and would make your scanned brochure (website) come alive with a booking engine that connected directly to the system. In 1999 Google was just starting up, hotels still received the majority of their reservations through their callcenter/reservations department and Booking.com was still Bookings.nl and just signed up their first hotel in Amsterdam.

For more: http://bit.ly/1uJF5ii

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Filed under Hotel Industry, Management And Ownership, Social Media, Technology

Hospitality Industry Technology Update: “Innovator: Marriott Official Says Technology Will Play a Growing Role in Your Hotel Stay”

“…What we clearly know is not every guest wants to walk into a hotel and not talk to anybody. At a premium brand like JW or Marriott, they want both. If I’m on a vacation and I’m at a resort,Cahill_606 I’m probably going to spend a lot of time talking to a person. If I’m on a business trip and I’m checking in at 11 at night and getting up at 5 in the morning, I may want to bypass people. We’re looking at every aspect of our business model and trying to understand how does technology enhance it from a customer standpoint and a business standpoint…”

From check-in to check-out and every service in between, Marriott International is evaluating ways that technology can improve its hotel business. In an industry where customer service is paramount, that means a strategy that blends high tech with high touch, says Paul Cahill , senior vice president of brand management for Marriott Hotels.

Cahill oversees the company’s flagship hotel chain and the one where it pilots new technologies before rolling them out to other properties. To date, those technologies include a broad range of mobile services to ease guests’ stay inside the hotel, as well as experimentation with text messaging, social networking and location-based services.

For more: http://wapo.st/X4mEKs

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology