“If you can’t find anything fun that is truly local, then expand the circle of your list to include the county, the state or even the region in which your hotel is located.
 Then figure out how to inexpensively incorporate at least three of those items into your property.”
If you spend any time paying attention to trends in our industry, the buzz words you’ll likely come across include “unique,†“authentic,†“artisanal,†“sense of place,†“local,†“craft,†“experiential,†“discovery,†the latest iterations of “boutique†and “lifestyle,†and the single most overly and incorrectly used word in the English language, “curated.â€
Today’s trend words all have one definitional element in common: They all are somewhat synonymous with “different†in one way or another. Guests are looking for different experiences in the different cities they visit, particularly road warriors. “Different†in that context doesn’t necessarily mean “better,†just not “the same.â€
If this is not your year for a major renovation, and you won’t be turning your lobby into an experiential gathering place or your restaurant into an eclectic journey of discovery, there are still things you can do to be different and successful.
For more:Â http://bit.ly/1Ph7h84
