Tag Archives: Marketing

by | February 9, 2015 · 11:02 am

Hospitality Industry Risk Management Update: “U. Michigan Frat Accused Of Causing $50,000 In Damage To Hotel ‘Embarrassed And Ashamed’ Of Behavior” (VIDEO)

“We had a group of a fraternity that was visiting and had an excessive party and did damage on the resort.frat party Food, beer, alcohol, the walls, carpet damage, ceiling broken down and furniture damage,” the Treetops Resorts general manager told local 9 & 10 News. He also said that the students had to be led out of the hotel by police.

The University of Michigan chapter of Sigma Alpha Mu released a statement Wednesday taking responsibility for a reported $50,000 worth of damage to a northern Michigan ski resort.

“We are embarrassed and ashamed of the behavior of a few of our chapter members at Treetops Resort over the weekend of January 17-18,” the fraternity said. “This behavior is inconsistent with the values, policies, and practices of this organization.”

The Sigma Alpha Mu members allegedly caused a reported $50,000 worth of damage. Two other UMich fraternities also reportedly caused thousands of dollars worth of damage to another nearby ski resort the same weekend.

For more: http://read.bi/1CMh6GM

And for more on how to manage special events, check out the video below from Petra’s own P3 Risk Management Team.

[vimeo https://vimeo.com/119141202 w=500&h=281]

Petra Risk Solutions’ Director of Risk Management, Todd Seiders, offers a P3 Hospitality Risk Report – ‘Managing Prom Nights & Grad Parties’. 

P3 (Petra Plus Process) is the Risk Management Division of Petra Risk Solutions – America ’s largest independent insurance brokerage devoted exclusively to the hospitality marketplace.

For more information on Petra and P3 visit petrarisksolutions.com or call 800.466.8951.

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Filed under Crime, Guest Issues, Hotel Industry, Insurance, Management And Ownership, Risk Management, Structural Damage

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by | February 6, 2015 · 9:03 am

Hospitality Industry Conference Update: “2015 Hospitality Law Conference”

The speakers, panelists, roundtable hosts, and facilitators of the 2015 Hospitality Law Conference represent the full spectrum of key roles in the hospitality industry:hlc2015 Private attorneys, hotel and restaurant corporate counsel, risk managers,finance executives, real estate developers, human resources managers, loss prevention managers, insurance brokers, and hotel and restaurant owners, managers, and operators

Hospitality Insurance and Loss Prevention Summit: The Petra Risk Solutions Hospitality Insurance and Loss Prevention Summit converges insurance, risk, LP, legal and finance to break down the silos of these functional areas. As we do each year, we begin with the top claims that have occurred over the last twelve months and the best practices to prevent them from occurring at your hotel or restaurant. As Worker Compensation Claims are becoming more of a challenge for the industry, we will take a deeper dive into best practices for prevention, claims handling and back to work policies.

For more: http://bit.ly/1zX3RBh

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Filed under Conferences, Employee Practices, Hotel Employees, Hotel Industry, Management And Ownership, Risk Management, Training

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by | January 9, 2015 · 8:06 am

Hospitality Industry Risk Management Update: “Front Desk Best Practices”

[vimeo https://vimeo.com/96622404 w=500&h=281]

Petra Risk Solutions’ Loss Control Manager, Marco Johnson, offers a P3 Hospitality Risk Report – ‘Front Desk Best Practices’. 

P3 (Petra Plus Process) is the Risk Management Division of Petra Risk Solutions – America ’s largest independent insurance brokerage devoted exclusively to the hospitality marketplace.

For more information on Petra and P3 visit petrarisksolutions.com or call 800.466.8951.

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Filed under Employee Practices, Hotel Employees, Hotel Industry, Management And Ownership, Risk Management, Training

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by | January 7, 2015 · 8:50 am

Hospitality Industry Technology Update: “Going mobile: The tipping point is close”

Ed Higgins, vice president of Thousand Islands Insurance Agency in Clayton, N.Y., and vice chair at the Applied Client Network, says he believes that independent agents are missing out on the opportunity that mobile apps provide…businessman-w-laptop-apps-169-crop-600x338Thousand Islands Agency was an early adopter of the MobileProducer, the mobile-app version of Applied System’s agency management platform. For Higgins, the key benefit of the app is the ability to deliver what he calls the “Starbucks experience” for customers.

Four years ago, Apple trademarked the phrase, “There’s an app for that.” With more than 1.2 million offerings in the iTunes App Store—and about 1.4 million in Google Play—it would seem that the phrase is more true than not. However, only a few general-market agent productivity apps exist, and none have more than a few reviews from users.

“It’s a relatively small number of agents who are using insurance-specific apps today,” says Chad Hersh, senior vice president at The Nolan Co., an insurance management consulting firm. “Granted, a lot of agents use general apps on their mobile devices to the extent that many people do in their daily lives and jobs, but the penetration just isn’t there for insurance apps for agents.”

For more: http://bit.ly/14oxiiB

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Filed under Hotel Industry, Management And Ownership, Risk Management, Technology

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by | November 20, 2014 · 10:30 am

Hospitality Industry Technology Update: “How Much Bandwidth Does Your Property Need?”

Hoteliers need to know how the bandwidth is currently being used so they can prioritize different types of usage. Packet inspection equipment can help you figure out if guests are using the Internetbandwidth to download movie torrents or to make voice over IP calls, and then you can prioritize and make more bandwidth available for one activity over the other. “You don’t want to overpay for excess bandwidth when it isn’t necessary,”

Two years ago, BioMarin, a pharmaceutical firm based in San Rafael, Calif., called Inn Marin to book an offsite training session. This wasn’t unusual since the 69-room independent hotel is located eight miles up the road from the company’s headquarters. And with only 35 people attending, the meeting requirements were far from onerous. But there was one last-minute request that nearly caused Inn Marin to lose this booking. BioMarin needed an Internet connection that was six megabits per second (Mbps) or faster to allow 20 desktop computers to log into the corporate server in San Rafael. And the DSL line coming into the hotel was only capable of 1 Mbps down and 1/2 Mbps up. “I just about had a heart attack,” says Inn Marin General Manager Robert Marshall. “That’s when I realized that we couldn’t keep doing business like this.”

For more: http://bit.ly/1p3ciar

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology

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by | November 5, 2014 · 9:48 am

Hospitality Industry Marketing Update: “Becoming Guest-Centric: Why Hotel Marketing Needs to Change”

At a time when guest-centric thinking has become critical for differentiating hotel brands,reinvent marketing hoteliers need solid information about guest preferences and behavior in order to deliver customer-centric marketing. By transforming not only their marketing efforts but their entire businesses in this way, hoteliers can deliver the value that today’s empowered guests crave.

Hoteliers: It’s not about you.

Is your marketing all about you? About how beautiful are your rooms, how delicious is the restaurant’s menu, how soothing are the spa services? All this may be true, but let’s be realistic: Your potential guests are hearing the same thing from every hotel.

There definitely is room for differentiation among hotel properties, and travel searchers yearn for it. Leisure and business travelers alike are usually undecided when they begin the online research process. Sixty five percent of vacationers and sixty percent of road warriors are considering multiple hotel brands when they begin planning. While most business travelers have a handle on the differences between hotel brands, sixty five percent of leisure travelers are unclear on hotel differentiation.

For more: http://bit.ly/1vJxmQh

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Filed under Guest Issues, Hotel Industry, Hotel Restaurant, Management And Ownership, Social Media

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by | September 22, 2014 · 9:16 am

Hospitality Industry Security Update: “Those ‘Secure’ Websites Aren’t Always Secure, Study Finds”

“InterContinental Hotels Group, for example, last year used Ghostery to discover the source of unauthorized digital vendors that were collecting data on some of the hotel company’s web pages,laptop which were slowing down the sites’ response times…’Every millisecond of page latency costs thousands of dollars in lost sales,’  said InterContinental Hotels Group Director of Web Delivery Chad Westfall.”

As brands invest in marketing technologies that make it easier to engage with consumers online, their concerns about digital security are growing.

Companies have encrypted web pages that are designed to prevent third parties from accessing customer data entered online. But many of these sites still have marketing technology that isn’t secure and that could expose a brand to potential data breaches, according to new research from privacy tech firm Ghostery.

Ghostery examined 50 encrypted websites in the airline, financial services, insurance, news and retail industries using data collected from its panel of 20 million consumers. According to Ghostery, 96% of the web pages studied that were supposed to be secure had a security blind spot due to the presence of non-secure code.

For more: http://on.wsj.com/1mCbsAJ

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Filed under Crime, Hotel Industry, Management And Ownership, Risk Management, Technology, Theft

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by | July 8, 2014 · 9:00 am

Hospitality Industry Technology Update: “Perch App Helps Hotels Track Competitors”

“…While Perch is geared toward small businesses in general, Evans says it has proven to be particularly beneficial to hotel owners and managers.perch Users can stay connected with the community by watching local hotels, restaurants, and venues to discover events and activities happening nearby…”

Social media offers hotel owners and managers a wealth of information at their fingertips, but being able to access it all can be a challenge. With so many outlets that allow guests to share pictures and thoughts about a hotel—Facebook, Twitter, Yelp, and Instagram, just to name a few—it’s virtually impossible for one individual to keep track of everything that’s posted online.

For more: http://bit.ly/VVryt4

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Filed under Hotel Industry, Hotel Restaurant, Management And Ownership, Social Media

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by | June 25, 2014 · 9:21 am

Hospitality Industry Management Update: “Should You Use Internal or External PR Staff?”

“…But in certain situations, outside agencies can bring their own set of attributes, including: a fresh, “out-of-the-box” perspective;Meeting specialized expertise on such issues as brand/property marketing or positioning, big events, labor relations, financial communications and crisis work; digital/social media; specific media contacts; and arms-and-legs support for internal staff. Additionally, from a cost standpoint, you can turn the faucet on and off as needed…”

When tackling a public relations issue (positive or negative), be it at the property or at a corporate level, the factor to be weighed most carefully and objectively is the understanding as to what resources are at your disposal and how they should be utilized.

Generally speaking, the most important decision is whether to use internal PR staff (to the extent it exists) or an outside PR firm. There is no one right answer, but this large and potentially expensive decision does require several factors to be carefully considered.

For more: http://bit.ly/1lTAd9H

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by | May 1, 2014 · 8:27 am

Hospitality Industry Technology Update: “Hotels Continue to Invest in People and Technology”

“…Given the increasing use (and cost) of third-party resellers and intermediaries, the expanding influence of technology, and the growth of regional shared-services, on-site sales and marketing departments are under scrutiny. Image Like they have in the past, hotel operators will need to adapt to these external and internal influences in order to define the proper role for unit-level sales and marketing personnel…”

The introduction of technology has influenced the duties of on-site hotel sales personnel over the years. The Internet, sophisticated revenue management programs, and social media provide marketing professionals with an array of new tools. Investment in technology is often justified by increases in productivity and reductions in labor costs.

However, at U.S. hotels, investment in technology within the sales and marketing department has led to shifts in marketing strategies, with only slight increases in salaries, wages, and benefits.

For more: http://bit.ly/1n6YEhJ

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