Tag Archives: Millennials

by | April 21, 2015 · 10:12 am

Hospitality Industry Management Update: “Hotels’ Lessons For Marketing to Multi-Generational Travelers”

“The marketing world is getting older and younger all at the same time but not in all the same places. The demographic picture is like a two-humped camel: a large group of Boomers (born 1946-1964)IMG_4934 and Millennials (born 1982-2000). The big opportunity for brands is strategically managing both of these groups at the same time. That applies to any number of stay occasions, including multi-generational trips together.

As summer inches closer in the U.S. so do the waves of grandparents and their families ready to relax and flex their spending power on vacations.

Multi-generational travel already has a strong showing at hotels and destinations around the world and if the 80 million people who will be considered older Americans by 2020 are any indication, this market will undoubtedly continue to flourish.

One Hotel’s Strategy 

Preferred Hotels and Resorts, previously Preferred Hotel Group, released the results of its national survey in December on U.S. multi-generational travelers. The findings emphasize that even though hotels need to think of this market holistically, the way properties communicate with the various generations should be differentiated.

“Millennials, for example, don’t want to feel like they’re being specifically marketed to,” said Lindsey Ueberroth, president and CEO of Preferred Hotels and Resorts. “This market stays longer and spends more. Grandparents are the ones who are paying for these vacations but it’s the millennials who are influencing where they’re going.”

For more: http://bit.ly/1yOELpK

Comments Off on Hospitality Industry Management Update: “Hotels’ Lessons For Marketing to Multi-Generational Travelers”

Filed under Hotel Industry, Management And Ownership, Social Media

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

by | January 20, 2015 · 8:18 am

Hospitality Industry Management Update: “International Travel: On the Move with the Millennial Traveler”

In 2014, more than 1 billion people, in all age groups, will have made a trip beyond the borders of their country. That is about one out of every seven people on the planet. Roughly 220 million, or about 20 percent of thoseinternational-millennial-travelers international travelers, were part of the millennial generation. By the year 2020, the number of millennial travelers is expected to increase by 47 percent to 320 million.

She is 27, single, and sells real estate in San Diego. She is paying off a college loan, shares a house with two roommates and gets to the beach as often as possible. He is 31, living in New York and working for an investment firm on Wall Street. If you were born roughly between 1982 and 2000 (the millennial), you are classified as a millennial or member of Generation Y.

The publishers of the Millennial Traveller report studied data collected from 7,600 young, international travelers between the age of 18-30. Millennials from more than 100 countries were surveyed and asked questions about their international travel preferences.

For more: http://bit.ly/1Bbhhbm

Comments Off on Hospitality Industry Management Update: “International Travel: On the Move with the Millennial Traveler”

Filed under Guest Issues, Hotel Industry, Management And Ownership, Social Media

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

by | December 11, 2014 · 10:04 am

Hospitality Industry Technology Update: “Emerging Digital Trends in the Hotel Sector”

One of the most exciting things was Turning OFF and ON the lights and controlling Air-conditioning with the of apps.Tech conference IT departments in major hotels are also looking at TV based motion and voice controls, and presence detectors to allegedly making it easy for the guests, while at the same time – controlling energy.

Hotels are embracing digital in a big way, as they seek to distinguish themselves from the competition by offering compelling reasons to stay with them, over the competition.

One of the emerging trends is taking advantage of the technology in your pocket.  At select Starwood hotel brands around the world, guests will no longer have to fumble for their room key card at the bottom of their bag now that the chain has rolled out keyless technology that opens doors with the swipe of a smartphone. Starwood’s SPG Keyless program is being called a first for the hotel industry and will roll out to 10 hotels around the world in markets like Beijing, Doha, Hong Kong, New York, and Singapore.

For more: http://bit.ly/1zBH5h9

Comments Off on Hospitality Industry Technology Update: “Emerging Digital Trends in the Hotel Sector”

Filed under Conferences, Hotel Industry, Management And Ownership, Technology

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , , ,

by | December 8, 2014 · 10:06 am

Hospitality Industry Management Update: “Millennials Have Youth, Baby Boomers Have Time and Money”

A recent Preferred Hotel Group survey found boomers want unique interludes for themselves and for multigenerational family groups. Yet, they typically don’t want to sleep in the same room as their children or grandchildren.Boomers-620x330 Seeing this trend, Preferred created a family rate that allows boomers to book two rooms—one for themselves and another for family at a 50 percent discount, says Michelle Woodley, SVP of distribution and revenue management. Promoting this sort of accommodation, distinct from inventory of traditional rooms, drives incremental revenue for the properties.

Hotels are going sleek and techie to woo millennials. But it’s the baby boomers who have the promise to keep brands’ pulses racing throughout a long relationship. Forbes estimates brand-loyal boomers spend a none-too-paltry $157 billion on travel every year. “Millennials are getting the buzz, but boomers are still the most valuable customers,” says Richard Jones, COO of Hospitality Ventures Management Group. “They have time and money, and leisure travel is their most desired activity. Projections show by 2017, 50 percent of the population will be over 50, control 70 percent of U.S. disposable income, and inherit $15 trillion over 20 years. Hotels can be a beneficiary of that.”

For more: http://bit.ly/1CZKV7q

Comments Off on Hospitality Industry Management Update: “Millennials Have Youth, Baby Boomers Have Time and Money”

Filed under Guest Issues, Hotel Industry, Management And Ownership, Social Media, Technology

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

by | November 14, 2014 · 9:45 am

Hospitality Industry Management Update: “Managing the Millennial Hospitality Employee”

In terms of attracting and hiring millennials, employers should be mindful that this is a generation that fully embraces technology. Thus, job descriptions should always be listed online,managing millennials and posts should be creative and convey sufficient information about a company’s culture and career path opportunities. Millennials seek employment where they perceive they will be doing meaningful work, and care a great deal about the environment and sustainability. They are the most ethnically diverse workforce to date. In terms of motivation and training, millennials seek constant feedback, and prefer to be coached rather than managed.

Generation Y, commonly referred to as “millennials,” comprise the roughly 80 million people who were born between 1976 and 2001. A great deal has been written about this unique generation that has grown up immersed in a world of technology and social media: they are frequently stereotyped as self-involved with a strong sense of entitlement, coddled, and even labeled “Generation me.” Regardless of whether these frequently bandied about assertions are true, in the next few years, millennials will make up approximately 40% of the U.S. population.

In the hospitality industry, this means not only tailoring and reshaping services to accommodate millennials, but also recognizing that an increasing percentage of hotel and restaurant employees are currently, or will be, part of this generation. Notwithstanding the likelihood that millennials will flock to this robust, growing industry, it only makes sense that hotel and restaurant employers would be actively looking to hire employees who mirror their customer base.

For more: http://bit.ly/11o4GoL

Comments Off on Hospitality Industry Management Update: “Managing the Millennial Hospitality Employee”

Filed under Hotel Employees, Hotel Industry, Management And Ownership, Training

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , ,

by | September 23, 2014 · 8:56 am

Hospitality Industry Technology Update: “Starwood’s Digital Initiatives Connect with Guests”

“Mobile increasingly will be at the heart of consumer-branded interaction and offers a plethora of opportunities for customization, communication, promotion, and loyalty.”…digital initiativesThe new reality is that tablets, iPads, smartphones, and wearable tech empower guests to travel and do business the way they want to do business. And if hotels aren’t on these devices, there’s a good chance guests won’t be doing business with them.

If you’re looking to get your guests’ attention, smartphones can be a good place to start. More than ever, guests are turning to mobile devices like these to research travel, book rooms, and interact with brands. From receiving instant directions to the hotel when the plane lands to requesting a bike to tool around town, tech-savvy guests can now cover their needs and desires with a finger tap or even a voice command. To catch the attention of the modern guests, however, hotels need to develop the right backlit content to run on these mobile devices.

No hotel company understands better than Starwood Hotels and Resorts. “People check their mobile devices every six minutes,” says Starwood President and CEO Frits van Paasschen. “We can say ‘welcome’ when a guest gets off the plane in New York, Dubai, or Shanghai. ‘It will take you 45 minutes to get to the hotel. Can we have your favorite drink ready?’ That ongoing dialogue didn’t exist before mobile technology. Ultimately, being able to have direct conversations with their favorite brands is what people are expecting.”

For more: http://bit.ly/1rlLgKw

Comments Off on Hospitality Industry Technology Update: “Starwood’s Digital Initiatives Connect with Guests”

Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , ,

by | September 8, 2014 · 9:01 am

Hospitality Industry Management Update: “Hotel Loyalty Programs: No Longer Just About Building up Points, Status”

“Turning casual visitors into active loyalists may be easier said than done, as travelers expect services traditionally considered perks to now be a standard part of the hotel experience.Loyalty Program For example, the study revealed that for frequent traveling millennials, free WiFi ranked with cleanliness and comfort as a top three hotel attribute—not a perk, but as an expected basic.”

Two-thirds (66 percent) of millennial high-frequency travelers rate “unique rewards” as an important factor when choosing a hotel loyalty program, compared with just 43 percent of their older counterparts, according to a new Deloitte study, Winning the Race for Guest Loyalty.

“Our study indicates that customers will wait and see which program will provide them with the greatest rewards before they start to behave loyally, but they will not wait for too long,” said Guy Langford, vice chairman, Deloitte LLP and U.S. Travel, Hospitality and Leisure practice leader. “The race is on for brands to provide swift gratification, particularly for the savvy millennial travelers, who are quick to share their positive experiences or broadcast their discontent over their social networks, and who are acutely aware of the rewards that come to loyal customers. As such, the brand that locks in the customer’s loyalty first and wins that race is the brand that wins that customer, and potentially their loyalty, for life.”

For more: http://bit.ly/1qwWBY5

Comments Off on Hospitality Industry Management Update: “Hotel Loyalty Programs: No Longer Just About Building up Points, Status”

Filed under Guest Issues, Hotel Industry, Management And Ownership, Social Media, Technology

Tagged as , , , , , , , , , , , , , , , , , , ,

by | May 21, 2014 · 9:00 am

Hospitality Industry Technology Update: “Marriott Bids for Gen Y Business With AC Hotels”

“…Personalization will be key to success as the next generation will guard their privacy except with a handful of brands,Image and then they will expect the company to know and meet their expectations. ‘Loyalty, big data and digitiization. You combine all the those and the epicenter of that is where you get personalization,’ Jhunjhunwala said. The key operating word is ‘trust’…”

As hotels are learning it’s going to take more than free Wi-Fi, a Facebook account and extra sockets to please the millennial traveler, Marriott is bringing the AC brand to the United States with hopes of locking in the loyalty of the Gen Y business traveler.

It has so far approved plans for 33 hotels in the United States, with the first set to open in New Orleans in September, followed by Kansas City and Miami, said Callette Nielsen, brand vice president for AC Hotels by Marriott.

For more: http://cnb.cx/1lQmlsQ

4 Comments

Filed under Hotel Industry, Management And Ownership, Social Media, Technology

Tagged as , , , , , , , , , , , , ,

Image

Hospitality Industry Update: A Look Inside The Hotel Industry”

2 Comments

by | April 4, 2014 · 8:08 am
by | June 3, 2013 · 6:26 am

Hospitality Industry Technology Solutions: Hotels Increasingly Targeting “Millennials” With Free Wi-Fi, “Coffeehouse-Like Workspaces” And Unique, Local Food & Amenities

“…Hoteliers and researchers say Millennials, those generally born in the 1980s to the early 2000s, are unique travelers because they want to stay Hotel Technology Solutionsconstantly connected through social media, they want coffeehouse-like spaces where they can work and play, and they want unique and local amenities. They also want it all instantly and in a comfortable, modern setting…”

A survey last year by Boston Consulting Group of 4,000 Millennials ages 16 to 34 and 1,000 non-Millennials ages 35 to 74 found key differences between consumers in both age groups. Millennials value speed and convenience, are more likely to trust advice from peers than people with professional credentials and use technology to connect with more people in real time, the study found.

King says AC Hotels will appeal to those travelers who appreciate design, technology, good lighting and quick, efficient service.  An AC Lounge will have a menu of small plates, cocktails, wines and craft beers. Visitors will be able to book spaces for meetings from their smartphones using Marriott’s Workspace on Demand app. And Wi-Fi will be free throughout the property.

Commune’s Tommie, which will launch in New York in 2015, is unabashedly going after Millennials. Public lounges called Reading Rooms will promote socializing. Guests will be able to check themselves in and dine from a gourmet grab-and-go marketplace. Rates will stay in the mid-$200 range because of the limited services.

For more:  http://www.usatoday.com/story/travel/hotels/2013/06/03/marriott-hotel-brand-millennials/2382003/

Comments Off on Hospitality Industry Technology Solutions: Hotels Increasingly Targeting “Millennials” With Free Wi-Fi, “Coffeehouse-Like Workspaces” And Unique, Local Food & Amenities

Filed under Guest Issues, Management And Ownership, Risk Management, Technology

Tagged as , , , ,