Tag Archives: Mobile Devices

by | September 23, 2014 · 8:56 am

Hospitality Industry Technology Update: “Starwood’s Digital Initiatives Connect with Guests”

“Mobile increasingly will be at the heart of consumer-branded interaction and offers a plethora of opportunities for customization, communication, promotion, and loyalty.”…digital initiativesThe new reality is that tablets, iPads, smartphones, and wearable tech empower guests to travel and do business the way they want to do business. And if hotels aren’t on these devices, there’s a good chance guests won’t be doing business with them.

If you’re looking to get your guests’ attention, smartphones can be a good place to start. More than ever, guests are turning to mobile devices like these to research travel, book rooms, and interact with brands. From receiving instant directions to the hotel when the plane lands to requesting a bike to tool around town, tech-savvy guests can now cover their needs and desires with a finger tap or even a voice command. To catch the attention of the modern guests, however, hotels need to develop the right backlit content to run on these mobile devices.

No hotel company understands better than Starwood Hotels and Resorts. “People check their mobile devices every six minutes,” says Starwood President and CEO Frits van Paasschen. “We can say ‘welcome’ when a guest gets off the plane in New York, Dubai, or Shanghai. ‘It will take you 45 minutes to get to the hotel. Can we have your favorite drink ready?’ That ongoing dialogue didn’t exist before mobile technology. Ultimately, being able to have direct conversations with their favorite brands is what people are expecting.”

For more: http://bit.ly/1rlLgKw

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by | September 11, 2014 · 10:16 am

Hospitality Industry Technology Update: “The Apple Watch Will Help You Unlock Hotel Rooms Without a Key. But is That a Good Idea?”

“But moving systems to a smartphone or other mobile device that has built-in computing power that could be used to run algorithms to break that security could ‘open up a big can of worms,’ Apple Watchhe said. Although he assumes Hilton and other companies considering this move have taken ‘great care’ to reduce risk, he still worries that the additional attack surface and communication abilities of mobile devices might make them more difficult to secure.”

At least one app for the Apple Watch will allow the wearer to unlock a hotel room with the wave of a wrist. But using mobile devices to provide keyless entry to hotel rooms isn’t a novel concept — and could come with added security risks.

Hotels have been experimenting with mobile apps to unlock hotel rooms for some time. The Starwood Hotel group, which is reportedly working on an Apple Watch app, had been testing a similar feature for smartphone users at least since earlier this year. And in July, Hilton Hotels announced guests would be able to use digital check-in and room selection at more than 4,000 properties around the world by the end of this year.

For more: http://wapo.st/1lYgLda

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by | July 29, 2014 · 9:00 am

Hospitality Industry Security Update: “Hilton Turns Smartphones Into Room Keys”

“…Ensuring that the technology can be used safely may not be that easy. In September 2012, according to a report published two months later by Forbes, an IT services consultant for Dell returned to her Hyatt room in Houston,hotelkeys Texas, to find her laptop stolen. The hotel concluded that the thief had entered the room by exploiting a vulnerability in a digital lock made by Onity. The vulnerability had been disclosed at the Black Hat security conference in July, 2012, and Onity said it shipped a fix to customers the following month…”

Hilton Worldwide plans to allow guests to check-in and choose their rooms using mobile devices, and even to unlock their hotel rooms.

By the end of the year, Hilton says it will offer digital check-in and room selection at 11 of its brands, across more 4,000 properties. The service will be available to Hilton HHonors members in more than 80 countries, the company said.

“We analyzed data and feedback from more than 40 million HHonors members, as well as guest surveys, social media posts, and review sites, and it’s clear that guests want greater choice and control,” said Geraldine Calpin, SVP and global head of digital at Hilton Worldwide, in a statement.

For more: http://ubm.io/1la55xX

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by | July 18, 2014 · 10:00 am

Hospitality Industry Technology Update: “In Marriott’s Newest Flagship, Tech is all Behind the Scenes and in Your Hand”

“…Research is showing that more hotel guests are starting to demand certain techie features.marriott-marquis-exterior Research company SmartBrief found that 45 percent of hotels guests travel with two mobile devices – 40 percent carry three. And with these devices, guests are demanding more charging options, mobile-based automated services like check-in/check-out, digital signage in the lobby, sophisticated meeting rooms, and customer service via social media…”

As technology continues to dictate our everyday lives, we seemingly anticipate our environment to respond in the same manner. There are numerous products designed to make our homes smarter, and even restaurants are using tablets to do away with traditional wait staff. In the travel and hospitality sector, some hotels are adapting to new tech trends by adding things like automated blinds, TVs embedded in bathroom mirrors, sophisticated radios with iPhone docks, iPads in lounges, or even a robotic luggage handler (it’s real, it’s called the Yobot, and it’s at the Yotel in New York City).

For more: http://bit.ly/1mobXr6

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