Tag Archives: Mobile Technology

by | April 4, 2017 · 6:08 pm

Tech experts clarify ins and outs of door lock security

Hotel guestroom door locks and keycard systems that are connected to the internet pose security risks, technology experts say, but there’s also some widespread misconception about the nature of those risks.

hotel door key lock

The physical and digital security of hotel guestroom door locks has been a hot topic in the news lately, with the sometimes-sensationalized story of a hacker who extracted a ransom for a hotel’s keycard system.

For some clarity on the issue, Hotel News Now reached out to tech experts who explained what can and can’t happen with electronic door locks, what is vulnerable and how hoteliers can protect their properties and their guests from hackers.

Improved security
Guestroom door locks were traditionally treated as a piece of equipment maintained by a maintenance/building facilities engineer, said Armand Rabinowitz, senior director of strategy and workgroups at Hotel Technology Next Generation. This employee didn’t tend to be well-versed in technology unless they happened to be so for another reason, he said.

“That has changed as the position has become increasingly more technical,” he said. “Ten years ago, electronic locks didn’t need to be, nor were (they) connected to the internet.”

Locks were connected to an encoder or local serial connection, he said, which is a basic protocol that doesn’t travel across internet-connected devices. The physical protocol became outdated as hotels moved to IP-based connections, he said, which requires hoteliers to be careful in how they implement the system.

Everything at Greenwood Hospitality’s properties is on a guarded back-office, closed network, said Paul Wood, VP of revenue generation. The network is scanned for malware and viruses, he said. Locks are sequenced with encoders, he said, and this is a safe process as long as hotels have the system set up correctly.

The code connects the guest key with the lock, he said. Once it hits checkout time, the sequence says it’s time, and the keycard access shuts off.

“From a safety factor/feature perspective, it’s been this way more than 20 years,” he said. “The industry has it down pat.”

Systems today have a long history in the industry, Rabinowitz said, and they’re widely adopted in the world. In most cases, the communication protocols between online door locks are so limited that to transmit a code that would constitute a virus is challenging, if not impossible, he said.

“There would have to be a physical compromise to the point of replacing parts, rendering it unusual by the existing system,” he said.

Training and policies
Hotel managers should treat a door lock system like any other valuable IT asset, Rabinowitz said. That means ensuring all implementation security standards have been put in place for both physical and remote access, he said. There also should be an update process to ensure the system is running on the latest software, he said, and antivirus and security software must be installed on all machines that touch or run any of the lock system-based software.

Click here to read more about Hotel News Now Tech Impact Report Article

 

Comments Off on Tech experts clarify ins and outs of door lock security

Filed under Hotel Industry, Hotel Security, Liability, Risk Management, Technology, Theft

Tagged as , , , , , , , , , , ,

by | September 12, 2016 · 8:37 pm

The Ransomware Dilemma: Is Paying Up a Good Idea?

The ongoing fight against ransomware attacks and the cyber criminals perpetuating this menace is more than a full-time job. In a cyber world without boundaries, ransomware has become a worldwide problem where no organization is immune to victimization.

According to some security experts, the first known reports of ransomware attacks took place in Russia in 2005. Over the past 10 years, these attacks have spread to all corners of the globe, successfully targeting hundreds of thousands of business systems and home PCs. And, the effects are mounting: the FBI reported ransomware-driven losses of $18 million over a 15-month period in 2014 and 2015.

The way ransomware works is by making an infected device unusable by locking the screen or system, encrypting its data and then demanding a ransom to unlock and decrypt this data. In some cases, once the user’s PC is infected, the ransomware also displays threatening messages disguised as coming from a law enforcement agency in order to appear credible while intimidating the PC owner. Payment is usually demanded in the form of bitcoins, a virtual currency that is untraceable.

ransomware

This is apparently what happened at Hollywood Presbyterian Medical Center in California in early February 2016 when it fell victim to malware, which locked the hospital’s computer infrastructure. According to reports, to remain operational and continue providing patient care, the hospital was forced to use “old school” methods including paper records, faxing, and good old-fashioned pen and paper.

In a letter regarding the attack, following a bitcoin payment of $17,000, hospital CEO Allen Stefanek stated “…The quickest and most efficient way to restore our systems and administrative functions was to pay the ransom and obtain the decryption key. In the best interest of restoring normal operations, we did this.”

Click here to read the entire article: http://bit.ly/2c6mdvh

Comments Off on The Ransomware Dilemma: Is Paying Up a Good Idea?

Filed under Business Interruption Insurance, Claims, Crime, Hotel Industry, Insurance, Management And Ownership, Privacy, Technology, Theft

Tagged as , , , , , , , ,

by | July 19, 2016 · 9:17 pm

What’s your data breach response plan?

data breach

While businesses prefer to avoid cyber perpetrators entirely, these days nearly all organizations are at risk of a breach.

As the number of incidents (and claims) continues to rise, the prudent strategy is for firms to not only work diligently to prevent an intrusion, but also to have a plan in place to respond quickly and effectively if they suspect information has been compromised.

A data breach response plan proactively outlines the necessary actions a business must take, providing a framework that can be regularly matched against emerging risks and updated if the firm’s situation changes — for example, if additional staff are added in key data privacy or technology roles or if partnerships are formed that could change the way sensitive information is processed.

Developing a data breach response plan, one that is easy to follow and quick to implement, gives businesses time to prepare the necessary resources and mitigate the damage an exposure can inflict. Leaving key tasks to the last minute, such as scrambling to identify qualified outside legal counsel, is unwise and can significantly impact the timeliness and expense of a breach response. Likewise, pulling the plug on a single server without seeking guidance from an experienced technology expert may not shut down the unauthorized access that caused the exposure, thus leaving the business open to further harm. Worse, it may even erase key information a computer forensics company may need to assist the investigation. Getting the firm’s ducks in a row in advance of any breach is a far more effective cyber mitigation strategy.

One component of many small business breach response plans is accessing the financial and technical support available through a well-structured Cyber Liability insurance policy. Coverage options vary widely, so businesses (or the insurance broker) must carefully examine their needs before crafting a policy. For those firms with lean internal resources and thin financial margins, the right insurance can be a key asset when it comes to implementing a solid breach response plan. Below, three steps that will help organizations mitigate data breach disruptions before they occur.

1. Assemble the team

Who needs to be involved in responding to a breach? Before attempting to pull together more than a cursory list of post-exposure action items, it’s critical that the firm identify those individuals or groups that should be contacted in the event of a potential breach. The team will vary from one business to the next, but most organizations will want to include representatives from the executive group, legal (either internal or an outside consultant), privacy or information security, risk management, information technology, human resources and public relations.

Given the growing reliance on external partners — cloud providers, payroll processors and the like — firms should also consider where vendor touchpoints exist and how or when those third parties will contribute to the breach response process. They may need to be included on the contact list or they may even be responsible for raising the initial alarm if a breach occurs. It’s also important to ensure vendor contracts clearly spell out the company responsible when a breach occurs and who is liable for notifying those impacted. Other vendors are also commonly part of the response team, such as media relations consultants experienced in crisis management and notification firms with the resources necessary to quickly inform breach victims about the situation.

If the business has Cyber Liability coverage, the insurance company should also be part of the breach response plan. There are support services included in many policies that will be helpful in the event of an exposure, ranging from forensic investigation teams to data recovery specialists. To maximize the value of any applicable coverage, firms must be ready to access available features quickly and through the most efficient channels.

Click to read the article

Comments Off on What’s your data breach response plan?

Filed under Crime, Insurance, Liability, Management And Ownership, Risk Management

Tagged as , , , , , , , , , , , ,

by | April 4, 2016 · 5:23 pm

Next-Gen Leaders Must Be Open to Change

This year’s Asian American Hotel Owners Association convention was all about success and how to achieve positive performance in an era of new brand launches, generational leadership change, and external disruptors.

Mike Leven, president and COO of Las Vegas Sands Corporation and an original organizer of what would become AAHOA, kicked off Thursday’s general session with a call to action for the rising tide of second-generation Asian-American hoteliers who are growing their own footprints in the business.

Change

“What happens when you are successful?” he asked. “You stop doing what made you get there in the first place, and that’s where the danger comes in.”

Leven said that as the industry faces change, the next generation of leaders must change with it, especially if they hope to be successful during downturns.

“The status quo is a prescription for failure,” he said. “You have a responsibility to continue to be dynamic in the search for change, for doing things different, for not being satisfied.”

Hotel franchise company executives echoed those statements on Thursday’s “Industry CEOs” panel and encouraged members to continue to be involved in their franchise organizations and the larger industry.

The CEOs shared insight into consumer trends, highlighting why creating excellent guest experiences will translate into strong bottom-line performance.

“We see people choosing experience over product—we see this in retail, in consumer products and certainly in travel,” said Mark Hoplamazian, president and CEO of Hyatt Hotels Corporation. “The idea that the product has to be perfect is weakening. Instead, people are looking for a holistic, experiential time.”

He advised attendees to make sure they’re creating those shareable experiences for guests.

Hilton Worldwide Holdings President and CEO Chris Nassetta echoed that sentiment that guests are all about experience these days. He told attendees that creating positive cultures at the hotel level are what will make those experiences great.

For more: http://bit.ly/1RXFL3R

Comments Off on Next-Gen Leaders Must Be Open to Change

Filed under Guest Issues, Hotel Industry, Maintenance, Management And Ownership, Social Media, Technology, Training

Tagged as , , , , , , , , , , , , , , , , , , , ,

by | March 7, 2016 · 5:54 pm

Insurance Helps Protect Against Data Breach Fallout

data

Joshua Gold of Anderson Kill speaks about the different types of insurance coverage to protect against data breaches at the Hospitality Law Conference. (Photo: Bryan Wroten)

The past year was a big year for data breaches in the hotel industry, and industry experts say there’s no sign of it stopping any time soon. That means hoteliers not only need to work on prevention, but they also need protection in case an attack does occur.

Panelists in the session “Nailing down responsive cyber coverage that responds to hospitality industry risks” at February’s Hospitality Law Conference told attendees that everything about the current digital age that makes it great, such as connectability and massive data storage, also makes it a risk.

Attempting to list all of the data breaches in the past 12 months would overwhelm the presentation screen, said Joshua Gold, a cyber-insurance attorney at Anderson Kill, and the problem continues to grow.

“It’s getting worse, not better,” he said.

Insuring for different scenarios
Darin McMullen, an attorney at Anderson Kill, said there are four overlapping causes of data breaches at a company:

  • Accidental internal, a common cause of breaches, occurs when an employee loses a device with company business data on it, and it might fall into someone else’s benign or malicious possession.
  • Accidental external breaches occur through third-party vendors or subcontractors who have access to a company’s system or network. While they’re not trying to compromise their client’s security, they may cause harm through their own negligence.
  • Intentional internal breaches happen when a disgruntled employee creates the breach. This can be a common problem in hospitality where turnover can be high. Employees don’t necessarily have to be high-level to access sensitive data.
  • Intentional external breaches are the more traditional hacking events caused by criminal organizations or hacker activists, or hacktivists.

“Some you have control over; some you have virtually no control over,” McMullen said, who added that hoteliers should review their insurance options to protect against different risk exposures.

Gold said he’s working on an insurance claim for a client who had a former employee introduce malicious code into the company’s system. The code fried every controller, he said, causing physical damage to real pieces of hardware. For a networking company, this was a huge loss.

“The insurance company is saying electronic commands can’t cause real property damage,” he said. “It is covered under the literal language, but they don’t want to set that precedent. We will have to sue them.”

When looking for different cyber-insurance policies, Gold said, it’s important to keep in mind all the potential scenarios as some have provisions that exclude what hoteliers might need and think would be included, such as the physical damage in his client’s case. He said hoteliers should work with a savvy broker who specializes in cyber-insurance packages. There are so many different primary forms out there, he said, which can change every three to four months based on what clients face.

For more: http://bit.ly/1TZLnue

Comments Off on Insurance Helps Protect Against Data Breach Fallout

Filed under Guest Issues, Hotel Industry, Insurance, Management And Ownership, Risk Management, Technology, Theft

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

by | March 4, 2016 · 5:53 pm

What Should Your Hotel Brand Know About Generation Z?

Brand

Time waits for no man, and just as soon as we think we’re getting a handle on what millennials want, a new buzzword starts to crop up in conversation: “Generation Z.”

Trying to define an entire generation’s attitude and purchasing habits can seem tedious (and a hard target to hit), but it makes smart business sense to have a plan in place for the next wave of travelers. While the inclination may be to think of Generation Z as merely an extension of millennials, odds are they will be their own distinct group. And how you prepare your destination, and brand, to receive this group could have a profound impact on your company’s future.

So, who is Generation Z?

Always Connected

Exact ranges for generations have been hard to define since the baby boomers, but Generation Z is roughly considered to be defined as those born in the mid- to late-1990s through the 2010s. In other words, babies being born today (and potentially up to around 2025), up to early 20-somethings.

This group makes up about 25 percent of the population, according to Forbes, making it more populous than boomers or millennials.

For some perspective, the oldest members of Generation Z were 7 or 8 years old when the Sept. 11 attacks took place. Many have pointed out significant aspects of this generation are its widespread use of the Internet (even from a very young age), a high comfort level with technology, reliance on social media for a large portion of their socializing, and possibly feelings of unsettlement and insecurity from growing up in the Great Recession.

And in less than five years, they will make up almost 10 percent of the workforce.

Not Millennials

The dividing line is a bit murky, but members of Generation Z are (and will likely continue to be) different than their millennial predecessors. According to a survey of young people conducted by Adecco, more members of Generation Z aspire to lofty career goals, while millennials crave financial stability.

Generation Z is more entrepreneurial, and more prefer in-person communication than millennials.

Already Influential

It may be several years before enough members of Generation Z are booking hotel rooms to be noticeable, but they already influence their parents—when polled, 93 percent of parents believe their children have influence over their family spending and purchases; 55 percent say their opinion is “extremely or very influential.”

Planning Ahead

So if Generation Z’s tastes are already becoming an influence, what should your hotel do to get ready for the day when it’s their names on the credit card? Making sure your brand and marketing adjust accordingly will be of paramount importance.

In its report examining the trends of Generation Z, global firm Ernst & Young suggests three strategies to gaining the generation’s interest and loyalty in your brand: Intuitively deliver on their constantly evolving needs; make them part of the solution; and demonstrate respect and loyalty before asking for it.

Evolving Needs

For starters, members of Generation Z are in a constant search for information and new platforms of delivery—one in four try out at least seven new apps a month, and the list of social media platforms they favor could be longer than this article.

With that in mind, they have no patience for a brand that doesn’t already get it, or even worse, complicate their lives. Your messaging needs to find them wherever they may be searching—and that might be different than last week.

Part of the Solution

Generation Z also has more do-it-yourselfers than the previous generation (when you grow up with a how-to for anything on YouTube, it makes it easier). Ideally they want their brand to be a tool that empowers them—they may even want to create your offering for you, particularly where, when, and how they buy from you.

Respect and Loyalty

Once it’s earned, Generation Z’s brand loyalty is impressively strong. But getting it could be the challenge, and the best way to show that you respect them is to speak to them individually.

Whether this means personal interactions between customers and your brand on social media, or visibly accommodating what they’ve asked out of your brand, the last thing Generation Z wants is a form letter. Your brand will need to foster a reputation of responsiveness and collaboration to earn their respect.

“Gen Z is used to feasting on content regularly and this is the age group that has given rise to (multi-channel networks),” Matt Smith of the TV platform Anvanto told Digiday. “Brands like Marriott that are creating specialized content already are the ones that will resonate with them.”

Through a combination of tech savviness and a greater need for self-reliance, Generation Z could shape up to be one of the most productive and influential generations our country has ever seen. Whether they choose to bring their business to your hotel will depend on how hard you work to get to know them. And you’d best not wait—there’ll be another generation on the horizon before we know it.

For more: http://bit.ly/1oVoqLF

Comments Off on What Should Your Hotel Brand Know About Generation Z?

Filed under Employee Practices, Guest Issues, Hotel Industry, Management And Ownership, Social Media, Technology

Tagged as , , , , , , , , , , , , , , , , ,

by | February 29, 2016 · 5:02 pm

Congress Cracks Down on Hotel Scams

congress

Imagine you’ve been planning all year for your family vacation at the beach. You find the perfect hotel—a spacious room with a view of the ocean and a big pool for the kids—and book the room using an online travel site. The whole family is excited for a week of surf, sand, and relaxation.

Everything is going great until you arrive at the hotel. After a few minutes of clicking around on the computer, the front desk woman asks you to spell your name again. Her brow furrows, and you start to worry. You are exhausted and just want to crawl into a clean bed and get some sleep. What is going on with this hotel room?

Now the manager arrives to help. “When did you make this reservation?” she asks. You tell her and you hear her typing some more. “Could it be under another name?” You feel a sense of panic as you shake your head no. What could be happening?

Finally, the bad news: There is no reservation. The website where you made your booking was a fraud, and now your dream vacation has become a nightmare. Many vacationers, and hoteliers, find themselves in this exact situation. According to the American Hotel & Lodging Association, millions of fraudulent bookings are made every year as these deceptive websites and call centers mislead vacationers by giving the appearance of being connected to a hotel, but actually have no legal relation to the brand or lodging property.

For consumers, the fraud takes several different forms. Unassuming guests could be charged additional hidden fees when they arrive, fail to get the accommodations they requested, lose expected loyalty points, or worse, they could learn that their reservation was never actually made. In the last year alone, close to 15 million reservations were made on such deceptive sites, resulting in hotel guests finding themselves out hundreds of dollars for either a worthless reservation or one that delivered much less than promised. It is estimated that these scams have cost upward of $1.3 billion per year in lost reservations, extra fees or charges, lost rooms, and costly inconveniences.

As you know, hotels are often mistakenly blamed for these fake reservations. Though they do all they can to assist swindled travelers, their reputation suffers as these stories are shared online or by word of mouth.

For these reasons, I have introduced bipartisan legislation with U.S. Reps. Ileana Ros-Lehtinen (R-Fla.) and Bill Shuster (R-Pa.) in Congress to help crack down on call center and online hotel scams. First, our legislation would require all third-party hotel booking websites to disclose, clearly and conspicuously, that they are not affiliated with the hotel for which the traveler is ultimately making the reservation. This new requirement would help consumers tell the difference between name-brand hotel websites and fraudulent ones masquerading as name-brand sites.

Second, our legislation would give state Attorneys General the ability to go after perpetrators in federal court with the same remedies available to the Federal Trade Commission (FTC). Today, only federal authorities can fully penalize individuals who commit online hotel booking fraud. If the offense is small, federal authorities may forgo prosecution to go after more expansive crimes. Giving state Attorneys General the ability to pursue damages and restitution for victims will leverage the power of all 50 states to hold fraudsters of all levels accountable and deter criminals.

Our bill would also require two provisions to help illuminate the true extent of these crimes. It requires the FTC to produce a report on the impact of these fraudulent sites on consumers and it encourages the FTC to simplify its online complaint procedure for reporting hotel booking scams, a request we have recently made in a letter to FTC Chairwoman Edith Ramirez.

My colleagues and I understand that online fraud is a serious problem for not only consumers, but also the entire lodging industry. It is also an especially significant issue for Florida, which is the top travel destination in the United States. With that said, I look forward to continuing to work with the AH&LA to move this important legislation forward to Congress, and tackle these scams. This way, travelers can get back to their vacations and hotels can focus on providing the world-class services that the American hotel industry is known for.

 

For more: http://bit.ly/1Qgrg7k

Comments Off on Congress Cracks Down on Hotel Scams

Filed under Crime, Guest Issues, Hotel Industry, Management And Ownership, Technology

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , ,

by | February 26, 2016 · 6:57 pm

Couple From CA Describes Bedbugs ‘Nightmare’ at NYC Hotel

bedbugs

A couple from California thought they were on a dream vacation to New York City, but they found a massive bedbug infestation under the mattress at the Astor on the Park Hotel on the Upper West Side.

Now, they’re speaking out only to Eyewitness News.

The trip was a gift from Elgin Ozlen’s mother, and the couple was supposed to take in the sights and sounds of the city, and see the ball drop on New Year’s Eve in Times Square. However, because of the bedbugs, Ozlen says it will be a trip that he and his girlfriend will remember for all the wrong reasons.

“We were expecting a vacation to remember the rest of our lives, and we will definitely remember it for the rest of our lives, but it won’t be a pleasant memory,” says Ozlen.

After staying in a hotel room infested with bedbugs, the dream vacation immediately turned into a nightmare.

Ozlen says he shot video of the infestation, while staying at Astor on the Park on Central Park West. The couple arrived on Wednesday, and by Thursday, there was an infestation of bedbugs where Ozlen’s girlfriend slept. Ozlen then goes on to say that the room was the third room the couple had been in, after the first two did not have heaters.

The California man says they had planned to be in Times Square to see the ball drop, but that never happened. Also, on New Year’s Day, his birthday, they had tickets to see the Rockettes, but instead there was a change of plans.

“On my birthday, I’m in the hospital, and I’m washing the best clothes that I brought that I own for this vacation, and during that process many of the clothes became damaged, because they’re not meant to be dried,” Ozlen says.

It cost hundreds of dollars to have the couple’s belongings cleaned. Meanwhile Ozlen says his girlfriend’s body is still inflamed, saying she is furious that the bites and scratches may lead to permanent scarring.

He also says she can’t eat because she is nauseous, but she is not the only one.

“It’s disgusting. I don’t really feel like sleeping here,” said one hotel guest.

Katie Phillips, a tourist from Australia has been staying at Astor on the Park for a week, and says her stay has been ‘near perfect’ – a clean room with no complaints. After seeing the bedbugs video, she says it was ‘pretty disturbing’.

For more: http://abc13.co/21019nM

Comments Off on Couple From CA Describes Bedbugs ‘Nightmare’ at NYC Hotel

Filed under Bed Bugs, Guest Issues, Health, Hotel Industry, Maintenance, Management And Ownership, Risk Management

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , ,

by | February 24, 2016 · 9:15 pm

Millennials and the Art of the Bizcation

millennials
There has been a lot of talk about ‘bleisure travel’ and ‘bizcations’ recently, which happen when a guest combines business travel with leisure and nearly every article I found on the topic highlights the opportunity for business travelers (often millennials) to extend their stay for a few days so they can bring their family along for a mini vacation.

 

This is great, and certainly a trend that should not be ignored, but what about the Millennials who don’t have families?

When you ask a 20 or 30 something what they like to do in their spare time, chances are you are going to hear “travel” somewhere in their answer. Millennials love to explore and many are obsessed with the romantic notion of seeing the world. Yet, with so much to see in the world, it is nearly impossible to get to it to all, especially while holding down a full-time job.

Enter the bizcation. Opportunities for Millennials to turn a business trip into a vacation are more obvious in bigger cities and international destinations– New York, Las Vegas, London, Barcelona etc., but that doesn’t mean your property in the Midwest or a small town on the East Coast shouldn’t target bleisure travelers.

I think it is important to point out that while Millennials want to see the world and visit many countries, they are just as curious about destinations close to home. What they are ultimately seeking is adventure, a good story to tell, and an experience they can share with friends. As a hotel marketer, it is your job to pick out these opportunities for adventure near your hotel and share these ideas with your guests. Give them a reason to want to explore your city or town, and they will come.

By now, you know the typical tactics to turn a business traveler into a bleisure traveler: Offer them a special rate for the weekend, throw in perks such as free wi-fi or free breakfast, highlight fun & interesting activities near your hotel, etc. What you may not realize is that you are more likely to entice Millennials with a few small tweaks to your typical messaging.

Most hotels & resorts list nearby attractions on their website, but how can you re-think this section to target the Millennial audience? The trick is making sure you highlight UNIQUE attractions & activities that are hard to come by in any other place.

Below, I show you how to look for alternate activities to list on your website and in your marketing message that may better attract Millennials.

For more: http://bit.ly/1Qdt4f3

Comments Off on Millennials and the Art of the Bizcation

Filed under Hotel Industry, Management And Ownership, Social Media

Tagged as , , , , , , , , , , , , , , ,

by | February 22, 2016 · 6:17 pm

Spending Money Where the Guest Perceives It

guest

When it comes to renovations, savvy owners are investing their money in design aspects that matter most to the guest. Nunzio DeSantis, executive vice president and director of HKS Hospitality Group, shares his perspective on where hotels can get the biggest bang for their buck.

Emphasize guest public spaces.

“The lobby has the opportunity to create an interesting and engaging space. We see every type of guest—business, leisure, group—enjoying and entering this space. Everyone must enter and check-in and everyone must exit and check out through this space. If you take a look at the lobby, it can also be an extension of the bar, coffee shop, or restaurant. The quality of seats and materials will bring business travelers down to conduct work and entice group visitors to congregate in this space.”

Lighting is key.

“Look at how each room plays off of the other. How are the indoors and outdoors connected? What is the lighting like? Is it natural or synthetic lighting? The best way to make your guests happy they have chosen your hotel as their home away from home is a great view. Location and views change the entire experience.”

Design a navigable guestroom.

“There are two functionalities we are finding more and more hotels could be benefiting from: Mobility within the room and creating a square room. Most rooms are entered from a corridor. The guest then enters their room by walking into yet another corridor, thus elongating the anticipation of the satisfaction of their room. What I suggest is to create a 22-by-22-square-foot room instead of the typical 15-by-32-square-foot room. You do this by pushing the closet, typically to your right, and the wet room, typically to your left, to the back of the room. You not only create more space within the room, you also have now made the wet room less or a confined closet and more of an enhanced experience with a window. You have also created space for mobility.”

Create a clean bathroom space.

“The lavatory is what is going to set one brand apart from the rest. Customer service is always going to vary from brand to brand and is part of the interaction aspect of hotels, but everyone utilizes the lavatory, and everyone prefers it clean and functional. My suggestion is to get rid of the bathtub altogether and have a shower with a ledge. Really think about the guest—not everyone is the same height, so adjustability of the shower head is very important. Think about the firmness of the water, how it hits you, the temperature controls and what really should be the universal way to turn the shower on and off. And lastly, the drain should be slanted—this way everyone’s filth isn’t circling—and the doors should be an opaque glass. It’s clean, elegant, and private.”

Craft an all-encompassing fitness experience.

“Fifteen to 20 years ago, fitness rooms had no windows and were a small room with a few pieces of equipment. Today, people want fitness with a view, great outdoor patios for a cool down, innovative lighting, larger open spaces to move around, and equipment that is functional.”

Whenever DeSantis travels and stays in a new hotel, his architect side always emerges. As a guest, he constantly looks at what the properties are doing right or wrong, and whether things are working as intended. DeSantis says hotel design is all about making the right mistakes. “You try until it works, and when it does, you watch your guests’ experiences come to life.”

For more: http://bit.ly/1SNBvU2

Comments Off on Spending Money Where the Guest Perceives It

Filed under Guest Issues, Hotel Industry, Maintenance, Management And Ownership

Tagged as , , , , , , , , , , , , , , ,