Tag Archives: Mobile Technology

Hospitality Industry Management Update: “What You Should Know Before Monitoring Your Employees and Guests”

There are many legitimate reasons for an employer to monitor spaces at the workplace, in fact, the law might require the employer to do so in some situations.monitoring employees However, surveillance is a sensitive subject and employers have good reason to be cautious. As always, employers should consult competent legal counsel before implementing any workplace surveillance program.

Employees can make or break businesses in the service industry. While customer service oriented employees create a luxurious experience at a lesser establishment, employees that don’t prioritize customer service can ruin a guest’s experience even at the most finely-appointed hotel.

However, managers and supervisors cannot always be present to recognize and reward desirable service practices, nor can they always be present identify and correct poor practices. With so many points of customer and employee interaction, surveillance is one of the most effective methods to safeguard employee safety and integrity, review employee performance, identify training points, and document “HR issues.” Of course, too much of a good thing can be a problem.

Employers must understand the difference between valid surveillance and illegal intrusions on privacy rights before taking advantage of video/audio recordings. This article aims to help employers stay on the right side of that fence.

For more: http://bit.ly/1u1RgK0

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Filed under Hotel Employees, Hotel Industry, Management And Ownership, Privacy, Technology

Hospitality Industry Marketing Update: “Becoming Guest-Centric: Why Hotel Marketing Needs to Change”

At a time when guest-centric thinking has become critical for differentiating hotel brands,reinvent marketing hoteliers need solid information about guest preferences and behavior in order to deliver customer-centric marketing. By transforming not only their marketing efforts but their entire businesses in this way, hoteliers can deliver the value that today’s empowered guests crave.

Hoteliers: It’s not about you.

Is your marketing all about you? About how beautiful are your rooms, how delicious is the restaurant’s menu, how soothing are the spa services? All this may be true, but let’s be realistic: Your potential guests are hearing the same thing from every hotel.

There definitely is room for differentiation among hotel properties, and travel searchers yearn for it. Leisure and business travelers alike are usually undecided when they begin the online research process. Sixty five percent of vacationers and sixty percent of road warriors are considering multiple hotel brands when they begin planning. While most business travelers have a handle on the differences between hotel brands, sixty five percent of leisure travelers are unclear on hotel differentiation.

For more: http://bit.ly/1vJxmQh

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Filed under Guest Issues, Hotel Industry, Hotel Restaurant, Management And Ownership, Social Media

Hospitality Industry Legal Update: “Justices Will Decide Privacy Case on Hotel Records” (VIDEO)

“Los Angeles has said the ordinance makes prostitutes and drug dealers less likely to use hotels if they know that the facilities must collect information about guests and make them available to police on a moment’s noticegavel (1)…In dissent, Judge Richard Clifton said that courts previously have ruled that hotel guests have no expectation of privacy in records of their names and room numbers. “A guest’s information is even less personal to the hotel than it is to the guest,” Clifton said.”

The Supreme Court agreed Monday to referee a dispute over police access to hotels’ guest information without first getting a search warrant.

The justices said they will hear an appeal by the city of Los Angeles of a lower court ruling that struck down an ordinance that requires hotel operators to open their guest registries at the demand of police.

The federal appeals court in San Francisco divided 7-4 in ruling that the ordinance violates the privacy rights of the hotels, but not their guests.

For more: http://bit.ly/1zi8CGd

And for more information on how to best handle police requests for information, check out Petra’s own Director of Risk Management, Todd Seiders, in this P3 Risk Management Update “How to Handle Police and Law Enforcement Request for Hotel Guest Information”.

[vimeo https://vimeo.com/109469870 w=500&h=281]

P3 (Petra Plus Process) is the Risk Management Division of Petra Risk Solutions – America ’s largest independent insurance brokerage devoted exclusively to the hospitality marketplace.

For more information on Petra and P3 visit petrarisksolutions.com or call 800.466.8951.

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Filed under Employee Practices, Guest Issues, Hotel Industry, Liability, Management And Ownership, Training

Hospitality Industry Management Update: “Reviews Increasingly Drive Booking Decisions”

The next step for the industry is taking those positive and negative reviews into account when setting rates. ratesreviews_featureMolinari said Las Vegas Sands isn’t quite there yet but noticed software developers are innovating in the space…Davis said she has developed her own metrics and is taking ratings and reviews into account when determining her price positioning, although she admits her process is a bit subjective and does not rely on a specific algorithm, such as a software program might.

Online reviews increasingly are affecting booking decisions, although not all traveler segments behave the same way, according to research and various industry sources.

Multiple studies recently have highlighted the importance of guest reviews and ratings in the booking funnel.

A study conducted by TrustYou and Donna Quadri-Felitti, clinical associate professor at New York University’s Preston Robert Tisch Center for Hospitality and Tourism, concluded that guest reviews have a significant impact on hotel conversion rates as well as the rates that travelers are willing to pay. Given equal prices, travelers are 3.9 times more likely to choose a hotel with higher review scores, the study showed. And when hotel prices are increased for hotels with better review scores, travelers are more likely to book the hotel with the higher score despite the higher rate.

For more: http://bit.ly/1wHkOuy

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Risk Management, Social Media, Technology

Hospitality Industry Risk Update: “Denver Police Warn Hotel Guests About Scammer Claiming to be Front Desk Employee”

The person called the guest, claimed to be working the front desk of the hotel,downtown denver then convinced the guest to release their credit card information, police said. Later, the guest became suspicious and called the front desk and realized they had been scammed.

A scam artist claiming to be a hotel employee in downtown Denver tricked a guest into giving out their credit card number and security pin.

The same scam was attempted on four other guests on the same night, according to the Denver Police Department. Investigators did not say which hotel the scammer targeted.

For more: http://bit.ly/1D7hU6v

And for more information on how to best handle hotel hoaxes and scams, check out Petra’s own Director of Risk Management, Todd Seiders, in this P3 Risk Management Update “Hoaxes and Scams”.

[vimeo https://vimeo.com/108805070 w=500&h=281]

P3 (Petra Plus Process) is the Risk Management Division of Petra Risk Solutions – America ’s largest independent insurance brokerage devoted exclusively to the hospitality marketplace.

For more information on Petra and P3 visit petrarisksolutions.com or call 800.466.8951.

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Filed under Crime, Guest Issues, Hotel Industry, Management And Ownership, Risk Management, Training

Hospitality Industry Technology Update: “Why the Hotel Industry Needs Google, Amazon or Priceline to Clean Up the Mess It Has Created”

 It is time to understand that spectacular innovation will disrupt our industry, and embracing this will help to make this transition go smooth.google-76522_640 Creating a level playing field will cause players in this industry to seize their business. Travelocity seems to be closing down in the next year, and my prediction is that we will see a rise of new players in technology, that can finally interact with us, and cause traditional PMSs, to go under, and with that all kinds of legacy companies that made their business out of the mess we created.

Have you ever wondered why you automatically get the newest version of Facebook on your phone, have made Google a synonym for search, Booking.com has just signed up its 500.000th accommodation and hotels are stuck with legacy systems for decades already, and new initiatives seem to never really take off or struggle to get traction at least? Surely these new systems seem to provide a modern solution to topics we are struggling with (online travel agencies, technology, demand management and pricing)? I started to work in the hospitality technology industry in 1999, to start up SynXis in Europe. We had a revolutionary product, ‘cloud based’, that would connect the PMS to the land of distribution, be a central reservation system for a hotel call-center and would make your scanned brochure (website) come alive with a booking engine that connected directly to the system. In 1999 Google was just starting up, hotels still received the majority of their reservations through their callcenter/reservations department and Booking.com was still Bookings.nl and just signed up their first hotel in Amsterdam.

For more: http://bit.ly/1uJF5ii

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Filed under Hotel Industry, Management And Ownership, Social Media, Technology

Hospitality Industry Technology Update: “Starwood’s Digital Initiatives Connect with Guests”

“Mobile increasingly will be at the heart of consumer-branded interaction and offers a plethora of opportunities for customization, communication, promotion, and loyalty.”…digital initiativesThe new reality is that tablets, iPads, smartphones, and wearable tech empower guests to travel and do business the way they want to do business. And if hotels aren’t on these devices, there’s a good chance guests won’t be doing business with them.

If you’re looking to get your guests’ attention, smartphones can be a good place to start. More than ever, guests are turning to mobile devices like these to research travel, book rooms, and interact with brands. From receiving instant directions to the hotel when the plane lands to requesting a bike to tool around town, tech-savvy guests can now cover their needs and desires with a finger tap or even a voice command. To catch the attention of the modern guests, however, hotels need to develop the right backlit content to run on these mobile devices.

No hotel company understands better than Starwood Hotels and Resorts. “People check their mobile devices every six minutes,” says Starwood President and CEO Frits van Paasschen. “We can say ‘welcome’ when a guest gets off the plane in New York, Dubai, or Shanghai. ‘It will take you 45 minutes to get to the hotel. Can we have your favorite drink ready?’ That ongoing dialogue didn’t exist before mobile technology. Ultimately, being able to have direct conversations with their favorite brands is what people are expecting.”

For more: http://bit.ly/1rlLgKw

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology

Hospitality Industry Security Update: “Those ‘Secure’ Websites Aren’t Always Secure, Study Finds”

“InterContinental Hotels Group, for example, last year used Ghostery to discover the source of unauthorized digital vendors that were collecting data on some of the hotel company’s web pages,laptop which were slowing down the sites’ response times…’Every millisecond of page latency costs thousands of dollars in lost sales,’  said InterContinental Hotels Group Director of Web Delivery Chad Westfall.”

As brands invest in marketing technologies that make it easier to engage with consumers online, their concerns about digital security are growing.

Companies have encrypted web pages that are designed to prevent third parties from accessing customer data entered online. But many of these sites still have marketing technology that isn’t secure and that could expose a brand to potential data breaches, according to new research from privacy tech firm Ghostery.

Ghostery examined 50 encrypted websites in the airline, financial services, insurance, news and retail industries using data collected from its panel of 20 million consumers. According to Ghostery, 96% of the web pages studied that were supposed to be secure had a security blind spot due to the presence of non-secure code.

For more: http://on.wsj.com/1mCbsAJ

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Filed under Crime, Hotel Industry, Management And Ownership, Risk Management, Technology, Theft

Hospitality Industry Update: “2014 Trends in Hospitality” (Infographic)

To view at full size, click on the image below!
 
top-5-trends-in-hospitality-for-2014-infographic

For more: http://bit.ly/1udIk11

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Filed under Hotel Bar, Hotel Industry, Management And Ownership, Social Media, Technology

Hospitality Industry Conference Update: “15th Annual California Tourism Safety & Security Conference”

Last years conference was a huge success and we could not be more excited to be back! Come see Petra’s own Director of Risk Management, Todd Seiders, along with other members of the Petra P3 team. We hope to see you there!

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For more information on our P3 team: http://bit.ly/WUWpWi

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Filed under Conferences, Hotel Industry, Management And Ownership, Risk Management, Training