Tag Archives: Online Marketing

by | February 26, 2015 · 11:59 am

Hospitality Industry Marketing Update: “5 Low-Cost, Content-Marketing Tips For Hotels”

Information on guestrooms, hotel amenities and features on property are still top of mind for guests arriving to the hotel. When figuring out a content marketing strategy for Hotel Josef and Hotel Maximilian, Amiraux found that guests do want to see information specifichotelmarketing to the properties…Sharing property information on social media is one way to market and showcase the “nuts and bolts” of a hotel. “Any of our social media is leading our guests to our website. We want our content there to be the best (high-res photos, videos, fresh content, etc.),” Amiraux said.

Hoteliers can connect with travelers on a deeper level—without adding much extra cost—by implementing content marketing as a permanent fixture within their marketing strategies, panelists said during a recent webinar.

During the webinar titled “Content marketing 101 for hotels,” hosted by Leonardo, two independent hoteliers discussed low-cost, effective ways to implement content marketing strategies for their respective hotels.

“Content marketing is wonderful because you have relevant content on the Internet that is drawing potential customers straight to your website,” said Adele Gutman, VP of sales, marketing and revenue for Library Hotel Collection. “It’s not that you’re selling to them. They’re finding you because they’re looking for that information.”

Gutman manages content marketing for the collection’s four Manhattan properties in New York City, and because her hotels don’t affiliate with a brand, the marketing budget tends to be smaller. “We have to be more creative,” she said.

For more: http://bit.ly/1ETuM0l

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by | February 19, 2015 · 8:40 am

Hospitality Industry Security Update: “Tips to Keep Hotel Data Hackers at Bay”

Also of concern to hotels is the Dark Horse Virus, Shortz said. This virus is meant to capture sensitive data business travelers might have on their devices.data hack She said it presents itself as a system update when a user logs onto a hotel’s Wi-Fi network and is prompted to type in their name and room number…Data hacks will continue to happen in the hotel industry, the presenters said. During an interview with Hotel News Now following the session, Garfinkel said it’s not a matter of if a hotel company is hacked, but when.

Lara Shortz surveyed the crowd Tuesday at the Hospitality Law Conference and asked attendees to raise their hands if they’ve been involved in a data breach.

“If you haven’t raised your hand, you should,” Shortz, an attorney at Michelman & Robinson, said during a session titled “Anatomy of a hospitality data breach.”

The session was especially timely given reports that White Lodging was again targeted by data haxkers. In 2014, malware was found in the food-and-beverage outlets of 14 of  its hotels a year ago.

For more: http://bit.ly/1G81ko8

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by | February 17, 2015 · 9:46 am

Hospitality Industry Management Update: “5 Trends in Hotel Design”

Developers with sustainability goals can use the LEED credit list and become certified, but Beckman says those things aren’t always sensible. He sees a bigger payoff in selecting sites that are polluted and need fixing.HotelIndigo1-620x330 “Now, you’re taking care of a site that has had some industry on it and has left some residue behind that needs to be cleaned up,” he says. “So you’re doing something positive for the urban environment, for the city, and for yourself.”

As the U.S. economy continues to strengthen, the architecture and design industry is gaining momentum. Gordon Beckman, principal and design director at John Portman & Associates, an architectural and engineering firm with more than 60 years of expertise in designing hotels and other buildings, discusses opportunities and trends in hotel design.

All About Authenticity
Hotels across the country are focused on providing locally relevant and authentic experiences. As a result, lobbies have evolved into active social hubs with flexible spaces for work and play, featuring cafés, bars, libraries, computer stations, game rooms, and more. “The more interactive things you have, the better—whatever you can do to connect people and make it less of a hotel and more of a place,” Beckman says. By incorporating flexible design elements, hotels can more quickly adapt to consumers’ changing tastes and preferences. “There’s a certain flexibility that gets built in to allow for change, because more and more people see hotels as an evolution of place rather than a static brand.”

For more: http://bit.ly/1DmhV9L

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by | February 13, 2015 · 11:50 am

Hospitality Industry Technology Update: “How Technology is Changing the Hotel Concierge”

Marriott International’s Renaissance Hotels has adopted a hybrid approach that combines technology and personal service:Concierge a global hospitality program called “Navigator” that provides guests with resources allowing them to be “in the know” and to discover a destination’s hidden gems

The role of the hotel concierge might never disappear entirely, but advancements in technology (and changing attitudes from the guests who use it) are supplanting the need for human contact in many hotels around the world.

“The current role of the concierge is to provide information and services to guests,” said Kevin Murphy, chairman of the Hospitality Services Department at Rosen College of Hospitality Management in Orlando, Florida. “Their role will never diminish, but it’s going to be a much more specialized type of service that they’re providing.”

According to Les Clefs d’Or, an organization for professional hotel lobby concierges, there are 595 concierges wearing the group’s crossed gold keys insignia in the United States, a 14% increase since 2009.

For more: http://bit.ly/1zBaoMM

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by | February 6, 2015 · 9:03 am

Hospitality Industry Conference Update: “2015 Hospitality Law Conference”

The speakers, panelists, roundtable hosts, and facilitators of the 2015 Hospitality Law Conference represent the full spectrum of key roles in the hospitality industry:hlc2015 Private attorneys, hotel and restaurant corporate counsel, risk managers,finance executives, real estate developers, human resources managers, loss prevention managers, insurance brokers, and hotel and restaurant owners, managers, and operators

Hospitality Insurance and Loss Prevention Summit: The Petra Risk Solutions Hospitality Insurance and Loss Prevention Summit converges insurance, risk, LP, legal and finance to break down the silos of these functional areas. As we do each year, we begin with the top claims that have occurred over the last twelve months and the best practices to prevent them from occurring at your hotel or restaurant. As Worker Compensation Claims are becoming more of a challenge for the industry, we will take a deeper dive into best practices for prevention, claims handling and back to work policies.

For more: http://bit.ly/1zX3RBh

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by | February 4, 2015 · 10:26 am

Hospitality Industry Risk Management Update: “Work Comp Control Can Prevent Employees from Early Check-Out”

We recently read an account of a 48-year-old female who had two complete knee replacements and got hired as a housekeeper.backinjuries-620x330 Within the first three months, she injured her bad knee, and the cost of her workers’ comp claim will be in the tens of thousands of dollars. If this employee had received a pre-placement screening prior to her hiring, the doctor may have recommended her for a different position

According to a recent study by the National Institute of Health (NIH), hotel workers have higher rates of occupational injury and illness compared with workers in other service industries, particularly in the area of musculoskeletal disorders. So is it any wonder why so many hotel employers are throwing up their arms in surrender every time they see their workers’ compensation premiums soar out of control? Many employers treat those premiums with a “there’s nothing I can do about it” mentality when there actually is something that can be done.

The starting point is always your experience mod, or the numbers that dictate what you will pay in premiums, based on your industry. Fifty percent of all experience modifiers are incorrect, and 80 percent of all experience modifiers are mismanaged. You need to understand the importance of managing and reducing your experience modifier—it’s not just a number. Taking a passive or nonchalant attitude can cost you plenty. And this can happen in a number of ways: misclassifications, incorrect payroll audits, recovery at work programs that are weak or in some cases non-existent, and an overall lack of an established safety culture.

For more: http://bit.ly/16olgqv

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Filed under Claims, Employee Practices, Hotel Employees, Hotel Industry, Injuries, Management And Ownership, Risk Management, Training, Workers' Compensation

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by | February 2, 2015 · 9:22 am

Hospitality Industry Technology Update: “Tech-Savvy Hotels: How Technology Can Differentiate Your Brand”

The key lies within providing a balance between introducing new technology and relying too heavily upon it. hotel techTechnology that is implemented to make a guest’s stay more convenient and interesting is definitely a worthwhile investment.On the other hand, technology and gadgets that are incorporated just to seem swanky and impressive are just another type of gimmick; in essence creating a hotel with a ‘technology theme.’

Technology often progresses faster than consumers can keep up, and small boutique hotels as well as big chain hotels are plying tech-savvy travelers with all sorts of gadgets and goodies to keep them interested. However, where is the line drawn between defining your hotel brand and just keeping up with a trend?

Does the Technology Add Value to your Guests?

(Not so much in these cases)

Hotels like the Aria Resort & Casino in Las Vegas have used technology to make their rooms more futuristic and, supposedly, more comfortable. When guests enter their room the curtains open, music plays and the climate control switches on. Preferences are even stored for their next visit. Thank goodness, because I’ve always found flicking the lights on as I come into my room and turning the AC up from low to medium a really arduous task.

Hotel 1000 in Seattle has rooms with built in infrared sensors to detect body heat, therefore the staff can know automatically that guests are in their room and that they shouldn’t disturb them. They also have a “virtual golf club” which uses advanced technology to analyse your golf swing before you head out into all that pesky fresh air and play on a real golf course instead. No one enjoys doing that.

For more: http://bit.ly/1CSBcxA

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by | January 22, 2015 · 11:22 am

Hospitality Industry Management Update: “Here Are The Top 5 Business Risks For 2015”

For businesses, the main cost of a cyber attack involves the impact to their reputation and the resulting financial damages, as well as the loss of customer business. The breaches at Sony, Target, Staples and Home Depotlocks demonstrated the damage that can be caused to corporate reputations. Seventy-one percent of customers indicated they would leave an organization following a data breach according to the Edelman Privacy Risk Index

The globalization of today’s economy means that businesses are more interconnected than ever, creating a greater risk of business interruption, supply chain disruption, and exposures that can quickly multiply.

According to UNCTAD, over the last 50 years the number of multinational companies has grown exponentially from 7,000 to almost 104,000, and could reach more than 140,000 by 2020.

The Allianz Risk Barometer 2015 surveyed more than 500 risk managers and corporate insurance experts in 47 countries to identify the primary challenges facing businesses this year. Some risks such as political upheaval, cybercrime and business interruption were viewed as a greater risk, while natural catastrophes, technological innovation and market stagnation were viewed as having less of an impact.

Here is a look at the top 5 business risks for 2015 as identified by the Allianz Risk Barometer.

For more: http://bit.ly/1unPPlX

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by | January 20, 2015 · 8:18 am

Hospitality Industry Management Update: “International Travel: On the Move with the Millennial Traveler”

In 2014, more than 1 billion people, in all age groups, will have made a trip beyond the borders of their country. That is about one out of every seven people on the planet. Roughly 220 million, or about 20 percent of thoseinternational-millennial-travelers international travelers, were part of the millennial generation. By the year 2020, the number of millennial travelers is expected to increase by 47 percent to 320 million.

She is 27, single, and sells real estate in San Diego. She is paying off a college loan, shares a house with two roommates and gets to the beach as often as possible. He is 31, living in New York and working for an investment firm on Wall Street. If you were born roughly between 1982 and 2000 (the millennial), you are classified as a millennial or member of Generation Y.

The publishers of the Millennial Traveller report studied data collected from 7,600 young, international travelers between the age of 18-30. Millennials from more than 100 countries were surveyed and asked questions about their international travel preferences.

For more: http://bit.ly/1Bbhhbm

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by | January 14, 2015 · 8:54 am

Hospitality Industry Technology Update: “Does YOUR Website Have to be Accessible Under the Americans with Disabilities Act?”

Clearly, it has no brick-and-mortar store that we can shop in so the answer should be “no ADA coverage for its website.” That is exactly what happened in its California district court case (Cullen).Handicap-Assessible1-300x225 But, in Massachusetts, the district court case (National Association of the Deaf) went the other way. Law school professors call such cases “outliers,” but in the courtroom today’s outlier sometimes becomes tomorrow’s conventional wisdom.

Is the internet a place of public accommodation: a virtual town hall or a virtual shopping mall or a virtual movie theater? Courts still struggle with that.

Physicalist courts say that the ADA requires a physical location. Ouelette v. Viacom, No. cv 10-133-M-DWM-JCL, 2011 WL 1882780 (D. Mont. March 31, 2011) (no ADA claim re YouTube); Noah v. AOL Time Warner, 261 F. Supp. 2d 532 (E.D. Va. 2003) (same re: chat room); Earll v. eBay, Inc., No. 5:11-cv-00262-JF (HRL), 2011 WL 3955485 (N.D. Cal. Sept. 7, 2011) (same: no ADA claim re eBay); Cullen v. Netflix, Inc., 880 F. Supp. 2d 1017 (N.D. Cal. 2012) (same: no ADA claim re Netflix); Jancik v. Redbox Automated Retail, LLC, No. SACV 13-1387-DOC, 2014 WL 1920751 (C.D. Cal. May 14, 2014) (same: no ADA claim re redboxinstant.com).

Virtualist courts say there are places in the heart and in the mind too. Those courts proclaim that the core meaning of the ADA is that “the owner or operator of a store, hotel, restaurant, dentist’s office, travel agency, theater, Website, or other facility (whether in physical space or in electronic space …) that is open to the public cannot exclude disabled persons from entering the facility and, once in, from using the facility in the same way that the nondisabled do.”

For more: http://bit.ly/1KJS79f

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