Tag Archives: Petra Risk Solutions

by | February 22, 2016 · 6:17 pm

Spending Money Where the Guest Perceives It

guest

When it comes to renovations, savvy owners are investing their money in design aspects that matter most to the guest. Nunzio DeSantis, executive vice president and director of HKS Hospitality Group, shares his perspective on where hotels can get the biggest bang for their buck.

Emphasize guest public spaces.

“The lobby has the opportunity to create an interesting and engaging space. We see every type of guest—business, leisure, group—enjoying and entering this space. Everyone must enter and check-in and everyone must exit and check out through this space. If you take a look at the lobby, it can also be an extension of the bar, coffee shop, or restaurant. The quality of seats and materials will bring business travelers down to conduct work and entice group visitors to congregate in this space.”

Lighting is key.

“Look at how each room plays off of the other. How are the indoors and outdoors connected? What is the lighting like? Is it natural or synthetic lighting? The best way to make your guests happy they have chosen your hotel as their home away from home is a great view. Location and views change the entire experience.”

Design a navigable guestroom.

“There are two functionalities we are finding more and more hotels could be benefiting from: Mobility within the room and creating a square room. Most rooms are entered from a corridor. The guest then enters their room by walking into yet another corridor, thus elongating the anticipation of the satisfaction of their room. What I suggest is to create a 22-by-22-square-foot room instead of the typical 15-by-32-square-foot room. You do this by pushing the closet, typically to your right, and the wet room, typically to your left, to the back of the room. You not only create more space within the room, you also have now made the wet room less or a confined closet and more of an enhanced experience with a window. You have also created space for mobility.”

Create a clean bathroom space.

“The lavatory is what is going to set one brand apart from the rest. Customer service is always going to vary from brand to brand and is part of the interaction aspect of hotels, but everyone utilizes the lavatory, and everyone prefers it clean and functional. My suggestion is to get rid of the bathtub altogether and have a shower with a ledge. Really think about the guest—not everyone is the same height, so adjustability of the shower head is very important. Think about the firmness of the water, how it hits you, the temperature controls and what really should be the universal way to turn the shower on and off. And lastly, the drain should be slanted—this way everyone’s filth isn’t circling—and the doors should be an opaque glass. It’s clean, elegant, and private.”

Craft an all-encompassing fitness experience.

“Fifteen to 20 years ago, fitness rooms had no windows and were a small room with a few pieces of equipment. Today, people want fitness with a view, great outdoor patios for a cool down, innovative lighting, larger open spaces to move around, and equipment that is functional.”

Whenever DeSantis travels and stays in a new hotel, his architect side always emerges. As a guest, he constantly looks at what the properties are doing right or wrong, and whether things are working as intended. DeSantis says hotel design is all about making the right mistakes. “You try until it works, and when it does, you watch your guests’ experiences come to life.”

For more: http://bit.ly/1SNBvU2

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by | February 17, 2016 · 6:54 pm

How to Ramp Up Employee Cybersecurity Training

employee

In 2015, the hotel industry suffered unprecedented cyberattacks. In one month alone, Hyatt Hotels Corporation, Starwood Hotels & Resorts Worldwide and Hilton Worldwide Holdings all fell prey to savvy cyber thievery.

Hyatt confirmed hackers used malware to collect cardholder names, card numbers, expiration dates and verification codes from at least 250 hotels globally. Just a few days after the company announced its planned merger with Marriott International, Starwood Hotels also stated malware had been used to steal credit and debit card data that was found on point-of-sale cash registers.

Hilton also began investigating credit card breaches at several of its properties, including its Hilton, Embassy Suites, DoubleTree, Hampton Inn and Suites, and Waldorf Astoria Hotels & Resorts brands. Hilton confirmed the breach and, much like Hyatt and Starwood, cited unauthorized malware that targeted payment card information in point-of-sale systems as the cause of the breach. Additional hotels targeted by hackers in 2015 included The Trump Hotel Collection, Mandarin Oriental and White Lodging Services Corporation.

To help prevent breaches, management should take steps to clearly define employee policies and procedures, which include:

Create protocols for access and transfer of sensitive information

Once a hotel has its IT network secure, only certain individuals should have access to the data. Further, user activity should be monitored using insider threat detection solutions that notify management of suspicious activities, both externally and internally. This includes monitoring applications for phones or computers that have access to sensitive data.

Hoteliers should tighten all network security. Simple ways to help accomplish that include:

  • ensure logins expire after short periods of inactivity;
  • require strong passwords that are never written down in public or unsecured locations; and
  • scan devices for malware every time they are plugged in.

Confirm that off-site technology is secure

Data housed off-site should be routinely backed up, and hoteliers should ensure that Web application firewalls are cloud-based solutions that are secure and encrypted. Hoteliers also should use top-notch anti-malware software and update it routinely.

Securing paper files that might include personal information

Employee files are a major target area for data breaches by way of paper files. They are typically easy to access (particularly in smaller hotels) and provide a significant source of data for a low-tech inside job.

Employee files also might include medical information protected by HIPAA. According to the Department of Health and Human Services, hacking has been involved in the HIPAA breaches of nearly 3 million patient records since 2009. Employees across all industries, including hospitality, should be aware that this highly sensitive information needs to be protected.

For more: http://bit.ly/1mHKrMn

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by | February 12, 2016 · 8:01 pm

Enhancing Check-in and Loyalty with ID Verification Solutions

Loyalty

There’s no weariness quite like the fatigue and impatience that sets in at the end of a long day of travel. You’ve made it through security gauntlets, cramped seats, noisy kids, and traffic to arrive at your destination. What’s next, a long line of your fellow crabby travelers, or a quick trip straight to your comfy room and minibar? As an hotelier, you know which of these customer experiences translates into greater loyalty, advocacy, and revenue.

 

When it comes to business and personal travel, customer expectations have always been high; customers increasingly expect more convenience, personalization, and flexibility from hospitality brands. Online booking options, mobile technology, and social media reviews have made the market intensely competitive. Customer loyalty is a key driver for revenue growth and competitive advantage. In fact, a recent Forrester study commissioned by Sabre Hospitality found that a 1-point score increase on their Customer Experience Index provides $6.52 in annual incremental revenue per customer—a significant cumulative impact, especially for larger brands.

The same study found that two-thirds of leisure travelers and more than half of business travelers claim they are not loyal to any hotel brand. The study’s findings point to intelligent applications of technology and data as primary avenues for improving customer experience and loyalty, with an emphasis on integrated enterprise solutions. Feel-good experiences engender loyalty more surely than cost or convenience, and loyalty translates directly to good news for the bottom line. How can we begin to incorporate technology that leaves customers raving about their experience and returning for more the next time they travel?

One of the big pain points for customers—the dreaded check-in process—presents a huge opportunity for hotels that extends well past what happens at the front desk. Solutions for scanning and verifying IDs and passports, including mobile scanning and self-service kiosks, are transforming the check-in process and providing a key link between customers and data-driven, integrated hospitality platforms. With mobile scanning, check-in can begin anywhere (even remotely) and be completed in less time with fewer errors. Advanced scanning solutions quickly and accurately read all data off drivers’ licenses, passports, and other official identity cards, automatically populate data records and store a digital replica of the ID for regulatory and security purposes.

Once a guest’s ID data has been scanned into records, it can then be cross-checked with other databases (DMV, credit bureaus, etc.) to verify the customer’s identity. The data can also be connected with the hotel’s enterprise systems for security, billing, and customer service management, as well as personalization and loyalty programs. The ability to quickly and accurately gather this data at the point of entry eases and enriches all the subsequent processes and interactions that rely on such data. These days, customers expect that you have their information and will use it to provide them with a more polished and personal experience. The information scanned at check-in can also be used for seamless sign-up to loyalty programs. Hotels and casinos have found that insights and information gleaned from this data allow them to tailor rewards to guests’ preferences and analyze guest spending patterns in response to various promotions.

A recent Software Advice study of hotel guest preferences found that 60 percent of respondents would be more likely to choose a hotel that allows check-in and keyless entry via smartphone, and 37 percent are more likely to choose a hotel with lobby technology such as self-service kiosks. This follows the general preference of Millennials for automated customer service options. It’s also reassuringly good news for hotels striving to deliver better customer service while controlling staffing costs. Front desk agents can spend more time on personal greetings, solving exceptions, and addressing complaints when they are freed from manual data entry tasks. A serene, smoothly run lobby makes for a more welcoming space than one crammed with guests waiting to check-in.

For more: http://bit.ly/1QcmxGI

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by | February 8, 2016 · 5:33 pm

How the Zika Virus Is Affecting Travel

Zika

The travel industry is beginning to react as vacationers rethink their trips amid growing concern over the Zika virus, the mosquito-borne disease that experts say is possibly linked to microcephaly in babies. The spread of the virus has led the Centers for Disease Control and Prevention to warn pregnant women and those planning to become pregnant against travel to affected areas, including popular Caribbean tourist destinations like Puerto Rico, the United States Virgin Islands and Barbados, as well as Mexico, Brazil and Panama.

United Airlines said that customers who hold tickets to regions that the C.D.C. says are affected by the virus can postpone their trips or receive full refunds.

American Airlines said that pregnant women with tickets to Panama City, Guatemala City, Tegucigalpa and San Pedro Sula in Honduras, and San Salvador in El Salvador will receive a refund if they provide a doctor’s note stating that they are unable to travel because of their pregnancy.

JetBlue will allow customers who have concerns about traveling to Zika-affected areas a refund or rebooking, a spokeswoman said.

Virgin America will let travelers who have tickets to any Mexican destinations — Cancún, Puerto Vallarta and Los Cabos — get a refund or change their flight free of charge, a spokesman said.

Cruise lines are also working with travelers who want to change their plans. A spokeswoman for Princess Cruises said that pregnant women who are on itineraries visiting Zika-affected countries can cancel their cruises and get a credit for future cruises.

A spokesman for Royal Caribbean said that pregnant women who do not feel comfortable sailing to countries affected by the Zika virus can choose an alternative itinerary or get a credit for a future cruise, valid for two years.

Norwegian Cruise Lines is also making accommodations for pregnant women by allowing them to reschedule their cruise for a future date or change their itinerary to nonaffected destinations, a spokeswoman said.

Hotels in the affected regions are largely not offering refunds. While some are taking precautionary measures to prevent the spread of the disease, they have not implemented specific cancellation policies for guests who want to change their plans.

Hilton Worldwide, with 109 properties across its 13 brands in the affected areas, as well as Hyatt hotels and Four Seasons Hotels and Resorts, are considering waivers for cancellations on a case-by-case basis.

Some tour providers, meanwhile, especially in Brazil, where it is peak tourist season, report that they are fielding inquiries from concerned clients who have vacations planned in the country in the coming weeks.

For more: http://nyti.ms/1T0bcse

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by | February 5, 2016 · 5:51 pm

Eight Places to Clean to Avoid Norovirus Outbreak

norovirus

Most prevalent in the winter months, norovirus is the most common cause of acute gastroenteritis outbreaks in the United States resulting in as many as 21 million cases each year and 1.9 million hospital visits. To help reduce the spread of flu within businesses this season, Cintas Corporation offers a checklist of commonly overlooked “hot spots” to help facility managers maintain a clean environment for employees and guests.

 

“A norovirus outbreak can wreak havoc on a business’s productivity,” said John Engel, senior marketing manager, Cintas. “Whether you work in a school, medical building, hotel, restaurant, or even a cruise ship, an aggressive cleaning regimen with effective cleaning, sanitization and disinfection can help reduce the impact or threat of an outbreak.”

The Centers for Disease Control and Prevention (CDC) identifies three primary modes of transmission for norovirus: Eating or drinking contaminated foods or liquids, touching surfaces or objects contaminated with norovirus then putting your fingers in your mouth, or having direct contact with an infected person.

To help minimize the spread of norovirus, facility managers should pay close attention to the following items within a building:

Door handles. Because they are one of the most touched surfaces in a facility, it’s important to regularly wipe down and disinfect all door handles within a building. This includes doors to offices, restrooms, storage areas, refrigerators, as well as the front and back entrances that are often used by employees.

Community tables. Whether it is in a conference room, waiting area or in an employee cafeteria, table surfaces are touched often and should be regularly cleaned and disinfected.

Elevators. Touched daily by employees or guests, elevator buttons can be a likely source for virus transmission. Wipe down elevator buttons on a daily basis and sanitize them at least once a week.

Community benches and chairs. Because they are designated for sitting, seats might be an overlooked part of the cleaning and disinfecting process. To prevent the spread of bacteria and norovirus infection, clean all parts of the seat, including the bottom and arm rests.

Light switches. Although light switches in primary areas of a facility, such as the lobby, might be touched only once a day, light switches in other areas like meeting rooms, offices or the restroom are used more frequently and require additional cleaning.

Employee kitchen equipment. Clean and wipe down the surfaces of all kitchen and break room equipment, including large items such as dishwashers and microwaves and smaller equipment such as coffee makers and toasters.

Drinking fountains. Drinking fountains can become contaminated by a variety of germs from the user’s mouth and hands, which is why it’s important to disinfect their surfaces – particularly their spouts and handles daily.

Railings. Located alongside stairs or at the top of an atrium or overlook, railings and handrails should be cleaned and disinfected daily.

For more: http://bit.ly/1L3n4mM

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by | February 1, 2016 · 6:34 pm

5 Questions, Answers About ADA Compliance

ADA

Hotel News Now has run numerous stories about compliance with the Americans with Disabilities Act(ADA), with topics ranging from how to handle service animals to providing equal access to guests.

 

However, sometimes those articles inspired more questions from you. We asked two legal sources to provide some insights on your questions.

1. If someone comes in and asks me for a handicap room, can I ask them for proof they are disabled or handicapped at that point (such as a handicap sticker)?

Minh N. Vu of Seyfarth Shaw: “No. A hotel should not inquire about or require proof of disability when a person requests an accessible room. However, it would be appropriate to say something like: ‘The room you are requesting has features for guests with mobility and/or hearing disabilities. Would you like to continue booking this room?’ This clarification point is helpful to ensure that the person booking the room knows what type of room he or she is booking.”

2. If a hotel does charge more for an ADA room, what recourse is there? 

Minh N. Vu of Seyfarth Shaw: “Hotels cannot charge more for a room just because it is accessible. The rates for comparable accessible and non-accessible rooms must be the same. A person who has been charged more for an accessible room can claim an ADA Title III violation and bring a private lawsuit. He or she can also file a complaint with the Department of Justice.”

3. If a hotel must provide equal access to everyone and not charge an additional amount for service animals, then logic would follow that they cannot charge extra for a refrigerator to keep medication refrigerated. Can you comment on the legalities of this? 

Taylor Burras of Michelman & Robinson: “Hoteliers must make ‘reasonable modifications’ to their standard policies when accommodating a person with a disability. Section 36.301(c) of the Americans with Disabilities Act states: ‘A public accommodation may not impose a surcharge on a particular individual with a disability or any group of individuals with disabilities to cover the costs of measures, such as the provision of auxiliary aids, barrier removal, alternatives to barrier removal, and reasonable modifications in policies, practices, or procedures, that are required to provide that individual or group with the nondiscriminatory treatment required by the Act.’ Thus, it would stand to reason that a hotel cannot charge extra for a refrigerator to keep medication refrigerated.”

4. Are therapy dogs classified as a “Service Dog”? We have seen a recent influx of travelers and they carry a tag that said “Certified Therapy Dog.”

Taylor Burras of Michelman & Robinson: “The ADA defines a ‘service animal’ as ‘any dog that is individually trained to do work or perform tasks for the benefit of an individual with a disability, including a physical, sensory, psychiatric, intellectual or other mental disability.’ However, dogs with the sole function of providing comfort or emotional support do not qualify as service animals under the ADA definition. Since they have not been trained to perform a specific job or task, such therapy dogs do not qualify as service animals under the ADA.

“It’s important to note that the ADA makes a distinction between psychiatric service animals and emotional support animals. If the dog has been trained to sense that a neurological event or episode is about to happen and take a specific action that will help prevent, or lessen the impact, that dog would qualify as a service animal. However, if the dog’s mere presence provides comfort or emotional support, that would not be considered a service animal under the ADA.

“Notably, however, some state or local governments have laws that allow people to take emotional support animals into public places, so hotels should check with their state or local government agencies to find out if they may be subject to such a regulation.”

5. Is there an appropriate way to handle a situation where the dog is a service dog but not apparently working? (For example, there was a guest who had to carry the dog who was on chemotherapy and had arthritis in its back legs. He was trained, but it seemed he was retired and it was seemingly more of a rescue situation for a dog that had been in service.)

Minh N. Vu of Seyfarth Shaw: “When a hotel has reason to believe that a dog may not be a service dog, it can ask two questions: ‘Do you need this dog because of a disability?’ If the answer is yes, then the second question that can be asked is: ‘What work or tasks has this animal been trained to perform?’ If the owner cannot identify the work or tasks that the dog has been trained to perform for the person with a disability, the dog is not a service animal.”

For more: http://bit.ly/1ParGsU

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by | January 29, 2016 · 5:15 pm

The 2016 Hospitality Law Conference

hospitality

Intensive Hospitality Education. Exceptional Networking. It’s Not Just for Lawyers.

From development deals to management agreements, from food and beverage liability to labor and employment, and from claims management to anti-trust issues, the latest cases, trends and challenges in compliance, finance, law, risk, safety, and security are up for exploration at the 14th Annual Hospitality Law Conference, February 22-24, 2016.

The Owner Management Summit, co-located with The Hospitality Law Conference – 2016, intersects legal, finance and technology and includes sessions on: who owns the data, who is responsible for the data, development and unwinding management contracts.

The Hospitality Insurance and Loss Prevention Summit, co-located with the Hospitality Law Conference, includes sessions on risk management, the top claims in 2015, and coverages for cyber & data breaches.

Hotel and Restaurant Corporate Counsel have several opportunities to meet with their peers in facilitated conversations to explore common challenges, solutions and law department management.

Also featured during The Hospitality Law Conference – 2016, are break-out sessions and roundtables in Food & Beverage, Lodging, and Human Resources & Labor Relations.

Join Petra Risk Solutions’ very own Todd Seiders for, “Discussion of Most Frequent Claims and How to Prevent Them”

 

Todd Seiders - Petra Risk SolutionsSlips, falls, breaks, disruptions.  If you are involved in the hospitality industry, you face very real threats to your financial well-being and your reputation.  A security breach at your property, a slip by a patron, a defect in construction, or a natural disaster are examples of problems that could and should be addressed by your risk management program and your insurance.  In this session, Todd Seiders, Director of Loss Control at Petra Risk Solutions, and Allen Wolff, Insurance Recovery Attorney with Anderson Kill, will identify and analyze some of the most frequent claims that arise in hospitality industry and will offer analysis and insight for managing the risk of such claims, mitigating the losses caused by them, and obtaining insurance coverage for them.

Click here for more infomation on: TODD SEIDERS
And for more info on the conference: http://bit.ly/1KfrDiI

 

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by | January 25, 2016 · 5:28 pm

Embassy Suites Let Attacker Into Woman’s Room

Embassy

A New Jersey woman who was sexually assaulted while staying at the Embassy Suites in downtown Des Moines has filed a lawsuit claiming staff members unwittingly let her attacker into her seventh-floor room.

Cheri Marchionda is suing both Embassy Suites and Hilton Worldwide, as well as Atrium Finance III, the company that owns the Des Moines hotel.

She was staying at the East Village hotel during a business trip when she awoke sometime after midnight on April 11, 2014, to find Christopher Edward LaPointe standing at the foot of her bed and touching her leg.

LaPointe, 31, a New York resident also staying at the hotel, is now serving a 20-year prison sentence at the Iowa Medical and Classification Center after pleading guilty to burglary and sexual abuse charges in December 2014.

In a federal lawsuit on track to go to trial in Des Moines, lawyers from a Pennsylvania firm representing Marchionda wrote that a manager, a desk clerk and a maintenance man all helped LaPointe get into the woman’s room without asking Marchionda whether he had permission to be there.

Though the Des Moines Register does not typically identify sexual assault victims in criminal cases, it does publish plaintiffs’ names in reporting on civil lawsuits. Reached by phone Wednesday, Marchionda’s lawyers said she did not currently want to speak publicly about the case.

“Each defendant owed a special duty of care to her, including a duty to provide for and assure her safety and security while at the hotel,” attorneys Paul Brandes and Michael Hanamirian wrote in the lawsuit. “To not expose her to burglary, assaults or attacks by others … and to not assist others in burglarizing, assaulting or attacking her.”

The negligence lawsuit was filed in a New Jersey federal court district in June, but was moved Tuesday to Iowa after lawyers couldn’t agree on a settlement during nonbinding mediation earlier in December. None of the defendants have filed an answer in court to the lawsuit, though a motion to dismiss over jurisdictional issues was denied by a judge.

The general manager at the Des Moines hotel did not immediately return a reporter’s phone call this week. Maggie Giddens, a public relations director for the hotel chain, said the company could not publicly comment because of the ongoing litigation.

The claims in Marchionda’s lawsuit are similar to those from another that Los Angeles attorney Gloria Allred filed against Embassy Suites and its parent company, Hilton Worldwide, on behalf of a woman who was sexually assaulted while staying at one of their hotels in North Charleston, S.C.

For more: http://dmreg.co/1njFwCb

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by | January 20, 2016 · 6:46 pm

Use a Lack of Confidence in OTA Sites to Your Advantage

OTA

A recent report from the Association of British Travel Agents (ABTA) revealed an increase in complaints about false OTA websites created by fraudulent travel companies.  Many customers have lost money to these sites, while others are calling hotels directly to ensure that they are indeed making a reservation at the hotel as intended.

This apparent trend of dwindling consumer confidence matches the booming growth of the online travel sector. While customers now have unparalleled choice and freedom to compare a range of deals, they’re also faced with uncertainty when dealing with unknown companies.

Common questions: Is this deal too good to be true? Is my payment secure? Who exactly am I dealing with here? With answers to these questions unclear at times, customers are increasingly cautious.

For a legitimate OTA, this clearly presents a challenge. How can an online business give people a sense that it can truly be trusted?  Having a quality website that has well-written copy, that features up-to-date content, and has a unique tone of voice can all help give off a sense of added professionalism and authenticity.

But the ABTA report shines a light on arguably the most important way people seek assurances: they pick up the phone.   In the end, nothing replaces the human voice. As a travel company, making sure customers can talk to you day or night offers your clients an instant way to check your credentials.

No doubt, investing in a quality website can convey an extra level of trustworthiness. But many customers will always want a more immediate and reliable way of making sure your company is legitimate.

So, at a time when online shoppers are becoming less trusting and more savvy about who they deal with, having a phone number clearly listed on your website and a system to ensure every call gets answered can safeguard potential bookings from cautious customers.

For more: http://bit.ly/1PhGonk

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by | January 18, 2016 · 5:17 pm

Social Media Marketing Trends to Try in 2016

social media

In today’s fast-moving digital age, unless you’re constantly reviewing journals and forums, online and social media trends can be hard to keep up with. It’s important that hospitality brands stay at the forefront of digital innovation to target audiences on the online platforms where they spend their time. Oster and Associates, a full-service marketing and branding firm, offers this overview of some of the top online marketing tactics that hospitality brands can take advantage of during 2016.

Capture your customers during micro-moments

Micro-moments are the times throughout the day when a consumer consults their smartphone to do something instantaneously, such as research a fact a friend just mentioned, shop for an item of clothing they just saw a stranger wearing, look up a nearby restaurant for lunch or check prices for upcoming weekend flights to Chicago. Because customers function in micro-moment tidbits of time, so should your brand. This means considering how your website is navigated. It should be mobile-friendly and intuitive to a customer’s needs, featuring a personalized experience through geo-targeting, demographic information and established behaviors. Consider how you can serve your customers the information they need before they even ask for it.

Videos should be a large portion of your social media content

Customers want to experience your brand as much as possible before choosing to spend their money at your establishment. Videos offer a chance to give them a bite-sized glimpse of your company. In addition to video-based social media platforms such as Periscope, most existing platforms, including Facebook and Instagram, have incorporated video capabilities. And, 360-degree video technology is changing the game. Hospitality and tourism brands can utilize videos to showcase their product with potential customers around the world.

Tailor email campaigns to your various audience groups

Email campaigns are effective channels to share your brand with consumers and create long-term relationships with existing customers. Compared to other industries, the hospitality industry experiences one of the highest open-rates for emails. Capitalize on your already-engaged audience and provide content specific for each group. For example, we know that families tend to plan their vacations months in advance, so if you are a family-oriented brand, create and schedule email campaigns that engage your target audience during their vacation-planning phase. Additionally, with the expected increase of business travelers, consider how to engage with the bleisure traveler – the one who tacks additional days on to a business trip in order to enjoy leisure time while in a different city. Try targeting this group using email campaigns that promote weeklong stays with leisure options, such as restaurants or tours, over the weekend.

“While the platforms and technology may change, one thing remains constant: customers want to feel valued,” said Karin Salas, Oster and Associates vice president. “Even in a technology-driven world, consumers want a personalized experience. Brands can use new online and social media tools to connect with potential customers, creating customized moments that engage them with your brand.”

For more: http://bit.ly/1QiDZb9

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