“…the portable electronic device can be used to review a menu, place an order, and be billed for an order…In other examples, the portable electronic device can also transmit personal information or a personal profile of the operator of the portable electronic device to the restaurant so that the restaurant can personalize the menu or provide recommendations for items to order. In one example, the personalized menu can be configured to remove items from the menu that contain substances that the customer is allergic to…”
“…(the app is) capable of providing recommendations for restaurants in response to a search query for a particular restaurant type, cuisine, ethnicity, price point, rating, or a combination of a few of these factors. The recommendations provided to the customer can be based on the wait time for the next available table at the restaurant…”
“…the recommendations can contain only restaurants with a table available within a predetermined period of time. As another example, the recommendations can contain only restaurants capable of providing the customer with a table within a period of time after the customer arrives at the restaurant…”
On December 12, 2013, the US Patent & Trademark Office published a patent application from Apple that reveals a new ordering and reservation system that could work with various Apple iDevices. Although the system can be modified to be apply to movie theaters, repair services, museums and the like, Apple’s main focus is on a restaurant market application Our cover graphic was taken from Apple’s “Life on iPad” promotional video where they illustrated a chef or short order cook using the iPad as part of an ordering system.