In the wireless Internet age, guests increasingly expect a personalized experience abroad as well as at home. That can be tough on hotels, as rapid changes in technology make it difficult and expensive for them to adapt. A few years ago, hotels equipped themselves to handle two mobile devices per guest. Now, guests may have three or more, and just when they thought they had needs covered, hotels have to build more robust networks.
When you receive your morning wake-up call at theWit hotel in Chicago, there’s no robotic voice intoning, “It’s time for your wakeup call.†Instead, you can be rousted by a very different message:
“Hey you dirty rat, this is Al Capone reminding you to get your rotten bones out of that sack. Now get moving—I’ve got an overdue Valentine’s Day gift for Elliot Ness I’ve still got to deliver! [Laughter and gun shots].”
Or perhaps you’d rather hear Muddy Waters. Or Ann Landers. The touchscreen next to the phones in all of the hotel’s 310 rooms lets you choose who will urge you to rise and shine. Touch that same screen to request extra pillows, get a toothbrush or order meals—without ever picking up the phone.
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