Tag Archives: Smartphone

Hospitality Industry Technology Update: “Starwood’s Digital Initiatives Connect with Guests”

“Mobile increasingly will be at the heart of consumer-branded interaction and offers a plethora of opportunities for customization, communication, promotion, and loyalty.”…digital initiativesThe new reality is that tablets, iPads, smartphones, and wearable tech empower guests to travel and do business the way they want to do business. And if hotels aren’t on these devices, there’s a good chance guests won’t be doing business with them.

If you’re looking to get your guests’ attention, smartphones can be a good place to start. More than ever, guests are turning to mobile devices like these to research travel, book rooms, and interact with brands. From receiving instant directions to the hotel when the plane lands to requesting a bike to tool around town, tech-savvy guests can now cover their needs and desires with a finger tap or even a voice command. To catch the attention of the modern guests, however, hotels need to develop the right backlit content to run on these mobile devices.

No hotel company understands better than Starwood Hotels and Resorts. “People check their mobile devices every six minutes,” says Starwood President and CEO Frits van Paasschen. “We can say ‘welcome’ when a guest gets off the plane in New York, Dubai, or Shanghai. ‘It will take you 45 minutes to get to the hotel. Can we have your favorite drink ready?’ That ongoing dialogue didn’t exist before mobile technology. Ultimately, being able to have direct conversations with their favorite brands is what people are expecting.”

For more: http://bit.ly/1rlLgKw

Comments Off on Hospitality Industry Technology Update: “Starwood’s Digital Initiatives Connect with Guests”

Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology

Hospitality Industry Technology Update: “Don’t be Alarmed by That Robot Delivering a Toothbrush to Your Hotel Room”

“We think this is such a huge opportunity to deliver better service to our customer.Botlr-in-Hallway-lr  The mundane task of running a razor behind the scenes goes away, you’ll see our associates more because they’ll be more front and center than they’ve ever been,” McGuinness said. “This is by no means replacing the human element of hospitality.”

The situation usually plays out like this. You’re unpacking in a hotel room and realize you forgot something. Rather than trek to whatever store might be near, you call the front desk and ask for a razor, toothpaste or whatever you need. The hotel then sends someone up with the delivery.

Except for the Aloft Hotel in Cupertino, Calif, which will begin using an R2D2-esque robot for such trips. Fittingly, Aloft’s parent company, Starwood Hotels, tests the latest technology at the Silicon Valley hotel. Guests can enter their rooms with a smartphone app and bypass the traditional check-in process at the front desk.

For more: http://wapo.st/1o63HNa

Comments Off on Hospitality Industry Technology Update: “Don’t be Alarmed by That Robot Delivering a Toothbrush to Your Hotel Room”

Filed under Hotel Industry, Management And Ownership, Technology