Information on guestrooms, hotel amenities and features on property are still top of mind for guests arriving to the hotel. When figuring out a content marketing strategy for Hotel Josef and Hotel Maximilian, Amiraux found that guests do want to see information specific
to the properties…Sharing property information on social media is one way to market and showcase the “nuts and bolts†of a hotel. “Any of our social media is leading our guests to our website. We want our content there to be the best (high-res photos, videos, fresh content, etc.),†Amiraux said.
Hoteliers can connect with travelers on a deeper level—without adding much extra cost—by implementing content marketing as a permanent fixture within their marketing strategies, panelists said during a recent webinar.
During the webinar titled “Content marketing 101 for hotels,†hosted by Leonardo, two independent hoteliers discussed low-cost, effective ways to implement content marketing strategies for their respective hotels.
“Content marketing is wonderful because you have relevant content on the Internet that is drawing potential customers straight to your website,†said Adele Gutman, VP of sales, marketing and revenue for Library Hotel Collection. “It’s not that you’re selling to them. They’re finding you because they’re looking for that information.â€
Gutman manages content marketing for the collection’s four Manhattan properties in New York City, and because her hotels don’t affiliate with a brand, the marketing budget tends to be smaller. “We have to be more creative,†she said.
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